Proenza Schouler Pre-Fall 2024 at New York Fashion

Jack McCollough and Lazaro Hernandez are pleased to share Proenza Schouler’s Pre-Fall 2024 collection for New York Fashion.

Details of Proenza Schouler Pre-Fall 2024 / PF24, Sheer layered knits, printed tie dye techniques and pops of blue define the new season. Embroidery takes new shape in lightweight resin, organza and tonal colors creating contrast between opacity and weight. Sculptural handbags like the Slide and Bond are introduced in soft suede and rich leather materials.

Proenza Schouler PF24 is available now online at proenzaschouler.com and at the Proenza Schouler flagship store at 121 Greene Street New York, NY.

ABOUT PROENZA SCHOULER

Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The duo met while studying at Parsons School of Design, eventually collaborating on their senior thesis which became their first collection as Proenza Schouler. Named after the designers’ mothers’ maiden names, the collection was bought in its entirety by Barneys New York.

Proenza Schouler makes luxury fashion for the intelligent, adult, urban woman of today. Their collections are generally defined by Jack and Lazaro’s use of fine, luxury materials, consistently infused with a marked sense of effortlessness and ease.

Proenza Schouler has played an important role in reinvigorating American fashion. The brand won the inaugural CFDA Vogue Fashion Fund Award, and has won five CFDA Awards, including Accessory Designer of the Year and Womenswear Designer of the Year. Proenza Schouler has a flagship boutique located at 121 Greene Street in New York, and is sold in over 350 doors worldwide.