Charles Jeffrey Loverboy SS25 at London Fashion Week

Charles Jeffrey Loverboy SS25 / Spring/Summer 2025 at London Fashion Week Presents THE DECADE LINE

For Charles Jeffrey Loverboy SS25 / Spring/Summer 2025, the collection is to segment the successful elements of the collection currently in market, and to capture a world around them. Give them their own eco system and establish a wardrobe around them that has a purpose behind it.

The body of work will research into our customer, how they wear/buy LOVERBOY right now.

Loverboy will guide and propose a wardobe that will represent them at every stage of their day. We are at one with our customer but it is also important to take them on a journey with us, let us galvanise them to trust our vision by providing them with what they want, and with core products and Items, they hopefully grow to love with that.

The whole team should be aligned on this direction and reflect on the current working systems that are in place, who should be pollinating with who at essential times in the process, it should review the current process rework it where necessary to support this vision in all areas of the business.

The main goal is Loverboy want to work on “Brand magic” to make sure that we are a presenting an image that is aligned with how the customers see the brand and to pivot it to place that offers scope for LOVERBOY to stay a luxury brand of the future.