Hed Mayner SS25 / Spring Summer 2025 at Paris Men Fashion Week
A series of interconnected, undone arguments.
Hed Mayner’s new collection evokes the same tension as a can of Coke shaken and waiting to burst.
A loop of activity.
The designer spent the season going against habit, working on expanding and reimagining proportions, but in a way that challenged his instinct to intricately cut new patterns and cocoon the body in wide shoulders and spacious pants.
A study in contradiction both in the process of making and in what remains.
Hed Mayner Spring Summer 2025 is less about construction and more about how textiles – coated and uncoated, shiny and matte, bonded and foiled, layered and zipped – create their own silhouette and line.
A review of the monumental.
The look is statuesque. Crisp. When you squeeze shape or hold volume in place with cuffs, belts or buckles, the fabric around the body takes on a buoyancy and persuasive grace. A tailored gilet is lined with 3D pockets that add volume from the inside. Creases are baked into the elbows of sweaters.
A spare two-button linen vest sits as if it wants to open over the hips.
A home-made plissé with herringbone texture has been developed to hold its own shape. It cinches the volume of Mayner’s decisive tailoring closer to the body offering a more active stance.
A slashed cable knit sweater guides air across the skin.
A kind of abstraction that is not decorative.
A shirt was moved across the body from the front to the back and the side before a new pattern was made. Here the shirting purposely drops at the yoke and then falls diagonally at the front in full swing.
A cuff belted around the waist of a cotton shirt gathers volume, creating an urgent swoop at the back.
A three-button jacket was pulled at the neck; the collar taken off. Now its arms fall forward in active repose.
A kind of abstraction that is not decorative.
A Reebok LTD Blacktop pitched somewhere between cross training and basketball.
A classic Reebok LTD Classic Leather Premium sneaker but done in sponge. Hed Mayner SS25 do collaboration with Reebok.
A chunk of wood buckled to the foot.
All images Hed Mayner SS25 / Spring Summer 2025 by Hed Mayner
Credit to
Styling Samuel Drira
Casting Director Chouaïb Arif
PR KCD Paris
Show notes Dal Chodha
Photography Cécile Bortoletti
Video Alessandro Tinelli
Hair Mayu Morimoto
Makeup Asami Kawai
Thanks to Himco, Omer Shachar, Daniel Cohen, Anouschka, Cécile Bortoletti, Sybille Walter, Arteo, Hector J.Guzman, Johanna Bouvier