Maison Mihara Yasuhiro SS25 at Paris Fashion Week

Maison Mihara Yasuhiro SS25 / Spring Summer 2025 at Paris Fashion Week entitled PERSONA Part Five

When I came to, I was on my bed. I had no memory of the night before. There was just a half-eaten apple lying there. I tried to retrace what had happened, but this lost time and memory of mine were pixelated. It was like a ‘mature video’. What’s the use in remembering anyway? It’s pointless. I should give up. I doesn’t bother me not to be able to see it.. It’s not uncommon for a man to lose his memory of the night before. Right, this persona that is “I” is like a pair of tight bikini bottoms and must not be looked at directly. No, I must not look. I must not look. I must not look.

MIHARA YASUHIRO

An indifference to our essential personalities is being hastened by the bloat of superficial, one-dimensional personas. For all things, the surface level alone is consumed frivolously, and the stories that are supposed to lie in the depths have vanished.

The boundaries between the public and the private have dissolved, and the nature of individuals and the collective head toward becoming indistinguishable. Before realizing it, the masks preserving anonymity are replaced by the personalities themselves, revealing the backside of the facial expressions, the side that must not be shown. Maison Mihara Yasuhiro SS25 / Spring Summer 2025 Collection started out with the intention of projecting this ironic pretense into its designs.

The MA-1 and denim jackets consisting entirely of front panels reveal the superficial and depthless facial expressions of us humans. Shirts and blousons made to look like the front from either side tie in with the mood of an era where the preconceived notion of front/back has broken down, or fails to form before even having the chance to break down.

In continued collaboration with TALKING ABOUT THE ABSTRUCTION (TATA) since the 2024 Spring/Summer Collection, the essence of the underlying designs paradoxically rise to the surface through transfer prints that evoke masks stuck to bare faces.

The new “SCOTT” and “LARRY” sneaker models, distinguished by their distorted, deformed soles, lucidly showcase the unwavering core of Maison’s symbolic presence.