Sól Hansdóttir Spring Summer 2025 At Copenhagen Fashion Week

Sól Hansdóttir Spring Summer 2025 / SS25 At Copenhagen Fashion Week entitled ‘SIMULATION SWAN’

“I feel like this collection is about translating deeper meanings in our making processes into something more accessible and urgent for my audience.”

“We are showing Sól Hansdóttir Spring Summer 2025 / SS25 collection over a two hour performance titled ‘Simulation Swan’, in which the poet and performance artist Ásta Fanney will lead 14 models with full looks through a choreography devised by John-William Watson with set build and ergonomic design from Superpool Architects.”

“I always start my collections with words. For this season I noticed a surrealist, punk, ritualistic fantasy in Ásta’s poetry that I recognised in the clothes I make. It felt as though her text was a translation of my work, in a way, and my task was to translate this back, and to form Sól Hansdóttir SS25 collection”

Sól Hansdóttir runs her eponymous womenswear label from its London studio. Originally from Iceland, Sól started the label after graduation from the MA fashion course at Central Saint Martins, and stints at Katie Hiller, Calvin Klein, Marc Jacobs & J&M Davidson.

Describing her practice as ‘anti-disciplinary’, Sól’s collections work hard to upturn industry expectations, and push new notions of beauty, adornment and dressing. In turn, the label has achieved a cult following, with leading artists and performers, and actors among her private clients.

Every output from the studio is the result of rigorous material sourcing, using upcycled materials/ deadstock/ end-of-life fabrics & locally sourced material. A rental division model is planned, such is the business’ commitment to avoiding over production.

Sól Hansdóttir label is underpinned by experimental pattern-making, and often features Icelandic folkloric or handcraft references. Each collection is a journey through this landscape, resulting in the label’s distinctive, inimitable look.