O0u Spring Summer 2025 / SS25 at Rakuten Fashion Week entitled “LIVING IN A CIRCULAR WORLD”
A circulating 〇(circle), on the globe, we walk through and return 〇(circle).
Distortion appears when one tries too hard to stick out from the usage of resources, culture and trends.
Let’s stay calm and strong as a natural existence with no convex.
Timeless classics, long-lasting industrial pieces, well covered and remixed all-time favorite music…
Colors that never fade, eternal aspiration.
And this is how the image of 〇(circle) come up in my mind.
BRAND CONCEPT of O0u
New normal.
New Style.
Stay true to myself and the Earth.
Value my identity in daily life.
O0u acts for a world where everyone lives this way.
O0u Spring Summer 2025 / SS25 at Rakuten Fashion Week
All images O0u Spring Summer 2025 / SS25 at Rakuten Fashion Week by O0u