Coach SS25 / Spring/Summer 2025 at New York Fashion Week on September 9, 2024 New York.
Coach debuted its Spring/Summer 2025 collection with a runway show on the Spur of New York City’s High Line, a portion of elevated park adjacent to the house’s global headquarters. The newest iteration of Creative Director Stuart Vevers’ vision of American classics as interpreted by the new generation, the presentation emphasized the appeal of personality and self-expression and offered a new interpretation of what “luxury” can really mean.
Continuing Vevers’ exploration of archetypal pieces as seen through the eyes of young people today, Coach SS25 / Spring/Summer 2025 mixed elements of classical tailoring and couture-inspired cocktail dresses with more casual pieces pulled from the counter-cultural vocabulary of skate, heavy metal and new wave.
Details of Coach SS25 / Spring/Summer 2025, American sportswear icons like navy blazers, chinos and pinstripe suiting were tweaked and exaggerated to create unexpected fits and proportions, while ‘60s inspired dresses in candy-colored palettes were made newwith very short, dropped hems. The art of “re-loving,” or reimagining the end-of-life for pieces already in circulation, is also prominently featured on the runway. Denim trousers, moto skirts and aviator jackets were crafted from post-consumer garments artfully repurposed to create something new, a celebration of the house’s rich legacy of craft, as well as the inherent charm of pieces with history. Vevers expands here on Coach’s popular (Re)Loved program, which restores and resells vintage Coach pieces using craft and customization.
Graphic T-shirts with playful interpretations of New York pop and rock ‘n’ roll iconography were layered under distressed moto jackets and paired with stovepipe denim trousers, while another selection of white T-shirts were embroidered and embellished with hand-crafted words and phrases, emulating both souvenir garments of the 1940s and a DIY punk aesthetic. Coach SS25 collection also evolved on key concepts from the last two seasons, including new interpretations of the cardigan jacket in upcycled leather and suede, and fresh takes on tuxedo jackets and pajama-style pants, this time creased and faded for added character.
In leathergoods, Coach Spring/Summer 2025 collection marked the debut of the Chain Tabby 26, a new interpretation of Coach’s iconic Tabby bag. Crafted in soft-grain leather and available in a range of colors, the new bag features a metallic chain strap with details inspired by leathercraft. The collection also featured new variations on Winter’s Frame bag, including top handle versions in exaggerated sizes, a menswear-inspired Portfolio shape, an oversized backpack, and several silhouettes that apply iconic Coach Frame hardware, first designed for the brand by Bonnie Cashin in the 1960s, to Vevers’ popular family of Shape bags, in heart, star and dinosaur shapes.
The presentation also featured Coach’s new Soho Sneaker. Inspired by the cross-training sneakers of the late ‘80s and early ‘90s, the sneaker references these classic styles while remaining iconic in its own right. The Soho was distressed specifically for the runway collection and embellished with stickers, as well as a series of resin charms depicting taxi cabs, cassette tapes, and other ephemera. Featuring an upper crafted with regenerative leather, this newest style captures the house’s commitment to expanding its vision of sustainability to multiple categories on the runway.
“My vision for Spring was to show real clothes in a real, relevant, urban environment,” said Vevers. “But we’re redesigning these clothes, keeping in mind the values of a new generation that is discovering these pieces for the first time.” “So many elements of this Coach SS25 collection come down to personality,” said Vevers. “We’ve taken very archetypal pieces and made them unique to the wearer, with the proportions, with the styling, and with very playful embellishments that call into question the idea of traditional ‘luxury.’ I think what’s more valuable today is something that’s personal.”
Inspired by the energy of the New York City, where different people and styles mix and merge, the runway show was held on the High Line’s Spur, an elevated park in the beating heart of the city. Guests at the event were able to take in the latest collection within the context of the environment that helped inform it. Show content echoed the presentation’s urban theme and setting, with dynamic views of the High Line and surrounding streets and a series of moving portraits with hand-drawn elements. Special guests included stars of Coach’s new “Unlock Your Courage” campaign Charles Melton, Nazha, Storm Reid, Jayson Tatum and Youngji Lee
PATCHWORK
Our design process this season was informed by two key ideas: rediscovering American classics through fresh eyes, and using sustainable processes to inform our techniques.
American style iconography—from the “I Love New York” graphic to the archetypal navy blazer—is represented with all the optimism of youth: colored, cut up, sketched over, re-sized and customized to create something that is more than the sum of its parts. We wanted to make clothes that have both value and a sense of values, and to propose an idea of luxury that is personal rather than perfect.
Archetypal sportswear is made real and authentic because of the worn-in elements our design process uncovered. Challenging ourselves to craft things differently actually informs our design language, where we choose to recast the limits of working with upcycled fashion as opportunities. We’ve been inspired by the success of our Coach (Re)Loved program, where we’ve given new life to thousands of heritage Coach pieces by restoring and reinventing them.
Pre-loved chinos and jeans had to be pieced together to achieve the loose skater pant shape we wanted, and we celebrate the ripped and exposed seams that resulted from that process. Our jackets come in shrunken shapes, the better to reuse the smaller cuts of material sourced from the post-consumer clothing from which they were made. And naturally tanned, regenerative leather elevates many of these pieces with a patina that is one of a kind.
One key to assembling these looks was knowing the references behind each style and then re-contextualizing them to avoid being weighed down by history—instead accessorizing them with Technicolor pops of playful bags and jewelry. This Coach SS25 / Spring/Summer 2025 collection is about taking a blazer, a T-shirt and chinos and making an outfit that isn’t a symbol for an American dream, but clothes that speak to today’s American reality.
About Coach, Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, craft to last—for you to be yourself in.Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.
All images Coach SS25 / Spring/Summer 2025 by Coach. Credit to: STYLIST: JODIE BARNES, SET DESIGNER: STEFAN BECKMAN, MUSIC: FABRIZIO MORETTI, CASTING: ASHLEY BROKAW, HAIR: GUIDO, MAKEUP: DAME PAT MCGRATH, NAILS: NAOMI YASUDA, LIGHTING DESIGN: NICK GRAY, RENEGADE DESIGN, LIGHTING PRODUCTION: 4WALL, AUDIO: ADI WORLDWIDE, VIDEO: B LIVE, PHOTOGRAPHY: ISIDORE MONTAG, EXECUTIVE PRODUCTION: KCD, FASHION SERVICES: KCD, MEDIA RELATIONS: KCD, PR AGENCY REFERENCE STUDIOS