Superga and Viktor&Rolf Sneakers with Timeless Aesthetic Design. Following the success of their initial capsule collection celebrating the 30th anniversary of the Haute Couture brand, Superga and Viktor&Rolf have reunited to design an exclusive second limited edition release.
The FW24 collection artfully blends Superga’s timeless appeal with Viktor&Rolf’s avant-garde aesthetic, showcasing the brand’s signature elements such as the tulle flower, the iconic bow, and the distinctive silicone Viktor&Rolf seal prominently displayed on each shoe.
Superga and Viktor&Rolf Sneakers collection features four unique styles:
1. The iconic 2750 has been executed in a sleek patent leather upper in a soft beige hue. It is adorned with the signature Viktor&Rolf maxi bow, crafted from matching patent leather, adding a playful yet sophisticated touch.
2. The 2790 with 4-centimeter platform features a sleek patent leather upper in a soft beige hue, embroidered eyelets and satin laces. The maxi bow and and iconic Viktor&Rolf silicone seal on the side, emphasize the unique collaboration.
3. The second variant of the 2750 features a cotton canvas upper with large tulle bow, embroidered eyelets and cotton laces.
4. The 2708 high-top with 4-centimeter platform features a cotton canvas upper with cotton edging, embroidered eyelets and cotton laces. The enlarged tulle rose detail stands out.
The Superga® x Viktor&Rolf collection will be available starting September online at www.viktor-rolf.com, in select Superga stores, and online at www.superga.com
About Superga®, Superga® is a brand under BasicNet SpA, which also owns Kappa®, Robe di Kappa®, Jesus® Jeans, K-Way®, Sabelt®, Briko®, and Sebago®. BasicNet’s leading brands cater to the sports and leisure apparel, footwear, and accessories markets, operating worldwide through an international network of entrepreneurs and brand licensees. BasicNet provides services in research, development, product industrialization, and global marketing, operating as a fully web-integrated company. Based in Turin, Italy, BasicNet has been listed on the Italian Stock Exchange since 1999.
About Viktor&Rolf, the avant-garde luxury fashion house, was founded in 1993 by fashion artists Viktor Horsting and Rolf Snoeren. Known for its provocative Haute Couture and conceptual glamour, Viktor&Rolf aims to create spectacular beauty and unexpected elegance through a unique approach to fashion. For over thirty years, Viktor&Rolf has been staging signature collections during Paris Fashion Week, beginning with their first Haute Couture collection in Spring/Summer 1998, consistently evoking a provocative spirit and surreal contrasts in their creations.
All images Superga and Viktor&Rolf Sneakers by Viktor&Rolf. PR Agency Lucien Pages Communication.