Gentle Monster Milan 10 Corso Como Just Opened

Gentle Monster is opening first store in Italy, situated within iconic Milanese concept store 10 Corso Como, offers progressive aesthetics through its products and space, embracing the unexpected to evoke a unique sense of emotional provocation.

Coinciding with the opening, the location offers a first look of the brand’s third collaboration with Maison Margiela. The collection, an exploration of the intersection between classicism and futurism, features 20 distinctive eyewear designs that merge cybercore aesthetics, metallic materials, cable temples, and Maison Margiela’s iconic four white stitches.

Gentle Monster Milan 10 Corso Como store is also the first location to debut the collaboration’s pop-up space worldwide. Featuring cybercore-inspired abstract human forms, raw patterns, and sheer materials in harmonious balance, the space is an extension of classicism-meets-futurism narrative. The contrast between grand scale and restrained movement evokes an unfamiliar emotional response, while the cable temple detailing reflected in the eyewear temples is seamlessly integrated into the spatial design, achieving a cohesive visual identity.

Discover distinctive identity of Gentle Monster through a wide selection of collections, including the Maison Margiela collaboration at Gentle Monster Milan 10 Corso Como. Address: Ground Floor, Corso Como, 10, 20154 Milano MI, Italy. Hours: Monday to Sunday 10:30-19:30

ABOUT 10 Corso Como, Established in Milan in 1991, 10 Corso Como devises and promotes the concept of bringing together culture and the latest trends, fostering a connection between the worlds of fashion, design and food. Regarded as the world’s first concept store, it transformed retail into a fusion of lifestyle and culture. With Tiziana Fausti’s leadership and business ability, 10 Corso Como is now taking full advantage of its evolution into a brand that symbolises Milan, Made in Italy and international creativity.