Ruohan Fall/Winter 2025 / FW25 at Paris Fashion Week entitled FIRST SNOW， LATE NIGHT
Winter unfolds slowly, like a photograph developing in soft focus — longer, quieter than memory recalls. Snow settles, dusting rooftops, covering dry grass, fine as powder, scattered like drifting sand. A tree stands at its center—leaves falling, the first snowfall arriving, ice forming, thickening. As the snow melts, the tree readies itself for spring. The rhythm of the seasons compresses into form, transforming into fabric, cut and folded as paper. An origami-like logic builds this season’s silhouettes, a three-dimensional shape that unfolds in a two-dimensional pattern, then folds and reshapes into a three-dimensional silhouette. It is the crystallization of snowflakes, the folding, splitting, interspersing, and regenerating repeatedly, the meeting of positive and negative shapes, the stringing between lines. Every indentation and silhouette permeates with the echoes of the alternation of seasons.
Textures capture the weight of winter, feathery and distinct. Cashmere jacquard simulates the crystalline structure of snow, brushed wool soft as clouds, coarse wools that imprint as if footsteps in fresh drifts, quilted organza padded with warmth, and cotton and linen as stark as bare branches. Colors are veiled in mist, muted and diffused, save for a single glimmer of gold—a ginkgo leaf, an afternoon’s last light settling on the edge of a building. Shoes and bags echo this layering, rigid yet supple, soft yet structured. The reasoning behind the “here” and “elsewhere” behind “soft” and “firm” is as if a childhood game of origami or a snow-covered roof.
Ruohan FW25 / Fall/Winter 2025 Set in a cloister hidden in the Marais, the show unfolds in a space where light shifts, tracing the passage of a day, a year. No elaborate installations, only the quiet interplay of shadow and sun. A monastery, austere yet grounding, its architecture open to the sky, evoking solitude and reflection.
Ruohan FW25 / Fall/Winter 2025 collection speaks in fragments — unfinished thoughts, fleeting moments, the first snow before it melts. The folds of fabric mirror nature’s own cycles: pleats shift, forms expand and contract, translating the ephemeral into structure. From the geometric studies of past collections to polyphonic compositions, our exploration has always been about relationships, macro to micro, the tension and unity of the square and the circle, time’s order and the fragments within it. And now, it has become something even broader, a reflection on the rhythm of the seasons.
I grew up in a place where the seasons were distinct, measured by festivals and small shifts in the landscape. Later, in cities where winter never came, the rhythm blurred, the transitions lost. Three years ago, standing beneath the frescoed ceiling of the Bourse de commerce, I looked up, what I saw was not just scenes of trade, but a ceaselessly turning cycle of seasons. A seed was planted — a thought, an instinct. Could clothing hold the weight of time, the feeling of the year turning? And so, this new series begins with autumn and winter. 365 days, nearly 500 garments, a story traced in time. “Falling” is movement—leaves drifting, snow descending, rain marking surfaces, light flickering through trees. A season, a gesture, a quiet inevitability. The cycle twirls. The story begins. Autumn, winter, spring, summer.
About the brand, RUOHAN is an everyday luxury womenswear brand established in March 2021. Focusing on exceptional fabrics, impeccable details, and precise tailoring, the brand intends to deliver a timeless wardrobe with subtle attitudes. Inspired by travel, art, literature, and all forms of aesthetic structures, the brand embodies the style of modern minimalism and centers around a neutral color palette. Abstract design language poetically portrays a unique women’s profile – sophisticated, fresh, versatile, and timeless. RUOHAN has been consecutively admitted into the Official Calendar of Paris Fashion Week from the Spring-summer 2023 season and has collaborated with over 90 selected retailers around the world. For the past seasons, RUOHAN has aimed to consolidate its cooperation with major players in China and continue to position and develop its brand internationally. After a special capsule for Lane Crawford in FW24 and a collaboration with HEREU launched in coming April, the brand aims to reiterate more initiative abroad. The international development shown new clients as Galeries Lafayette Paris, Barney’s Japan, SSense, Printemps Doha,… in complement to existing clients such as Isetan, United Arrows, Machine-A…
All images Ruohan FW25 / Fall/Winter 2025 by the brand. A SPECIAL THANKS TO: STYLING – Wang Chen, Lenz Xu / CASTING – William Lhoest，Eliott Marchet / PRODUCTION – EYESIGHT / MUSIC – Maison Labtonic / VISUALS- Shoji Fujii，Luca Tombolini, Sihao Li / COMMUNICATION – SPREAD THE WORD (Paris), THE WALL (Japan) / HAIR & MAKE UP – SHISEIDO