CAMPERLAB Store Paris just opened and launched new website. CAMPERLAB is unveiling its first standalone store dedicated to unisex footwear, Ready-to-Wear, and accessories in Le Marais, Paris, on 8 March 2025.

Located at 15 rue Debelleyme, the space promises an immersive experience of the house’s universe in the fashion capital. Defined by its unpredictable nature, CAMPERLAB subverts expectations and rewrites the rules of design in collections of footwear, Ready-to-Wear, and accessories, including sunglasses launched for Spring / Summer 2025.

The store design incorporates CAMPERLAB ’s raw architectural concept with industrial textures. Harry Nuriev, founder and creative director of Crosby Studios, has transformed traditional crushed concrete into an element that expresses dynamism and transformation. By embedding shoes into the rough texture of the concrete, Nuriev explores how familiar objects can be reimagined and repurposed to create a new perception.

This concept exemplifies Harry Nuriev philosophy of ‘Transformism’, where familiar materials and objects are transformed, altering the perception of space. The crushed concrete, symbolising strength and stability, intertwines with the lightness and dynamism of the shoes, creating a unique blend of contrasts. Interacting with such a space becomes more than just an action—it becomes an experience, revealing new perspectives and breaking down traditional boundaries between object and user.

CAMPERLAB is also launching its new CAMPERLAB.COM website on 10 March 2025. Created in collaboration with Giga Design Studio, the standalone digital space combines Brutalist web design with elevated functionality. The platform allows customers to experience the CAMPERLAB universe separately from Camper, reinforcing its repositioning as an independent fashion house.

All images CAMPERLAB Store Paris just opened and launched new website by the brand. PR Agency Lucien Pages Communication.