MMAM Fall/Winter 2025 during Paris Fashion Week

MMAM Fall/Winter 2025 / FW25 during Paris Fashion Week entitled “CONTRASTING LAYERS”

An acronym for Maison Modern Art Museum, MMAM transforms the playful, subconscious aspects of childhood into wearable art. The brand’s SS25 collection blurs boundaries, offering timeless, gender-neutral garments that express the beauty of asymmetry and dualities.

MMAM FW25 / Fall/Winter 2025 concept “Contrasting Layers” embodies the idea of combining contrasting elements to create a dynamic and captivating aesthetic. It emphasizes the interaction of opposing elements such as texture, color, and shape, proposing experimental yet wearable artwear from MMAM.

MMAM FW25 / Fall/Winter 2025 focuses on the “innocence and vulnerability that comes with wanting to look strong”. We believe that most of us who want to grow and develop have both strong and vulnerable sides. Some people say these parts weak and immature, but a strong and tender heart is the most human and basic harmony that a human being can have.

MMAM also aims to express harmony by connecting conflicting and opposite elements through this collection. As a brand that started at the same time as a child’s growth, MMAM aims to harmonize the strong and delicate opposites that humans may encounter as they grow up with the pure emotion of MMAM. Layering of materials with different grains, visual interpretation of conflicting patterns, a strong and pure collection with a natural interpretation. The collection aims to preserve the innocence and childlike feelings hidden in the increasingly faded emotions of modern people.