LA MUSEUM SHIBUYA Exhibition will Showcase at Tokyo, LA MUSEUM SHIBUYA presents 1970s – 2000s History of Modern Fashion Design.
LAILA, founded in 2002, has been collecting, curating, and presenting a diverse range of fashion designs shaped by history. The upcoming LA MUSEUM exhibition will showcase a selection of archived pieces, offering a curated exploration of fashionʼs evolution. Following “Margiela at Villa in the Forest” the museumʼs first-ever physical exhibition held on May 31th LA MUSEUM SHIBUYA”, a new physical exhibition, will be presented in Tokyoʼs Shibuya district from Saturday, June 14 to Sunday, June 29.
This exhibition will feature approximately 50 looks from the currently running online second exhibition, “1950s – 2010s Part 2 History of Modern Fashion Design”, brought into a physical space. The curation spans iconic punk styles born in London around Vivienne Westwood and Malcolm McLaren; Japanese designers such as Issey Miyake, Kenzo Takada, Rei Kawakubo, and Yohji Yamamoto who began captivating global attention during the same era; and influential Belgian talents including Martin Margiela. Also on exhibit will be numerous pieces by Helmut Lang, known for his pursuit of minimalism, as well as stunning haute couture works by John Galliano and Alexander McQueen.
Additionally, a slideshow of documentary photographs taken by photographer and editor Shoichi Aoki̶ known for his work on “STREET”, “FRUiTS”, and “TUNE” will be screened inside the venue. These images were captured in Paris on October 19, 1989, documenting the runway and surrounding scenes of the Maison Martin Margiela Spring/Summer 1990 collection. Alongside the slideshow, seven looks from the same collection will be exhibited in styling that closely mirrors their original runway presentation.
The exhibition will feature the Japan premiere of a photo installation by Maison Martin Margiela, originally presented at “La Force de LʼArt ‒ Grand Palais 2006”, held in Paris. Comprising 215 documentary photographs̶including runway and backstage scenes, products, tags, graphics, printed matter, and boutique interior this rare work by Margiela himself has remained unseen since its debut in 2006.
LA MUSEUM SHIBUYA, Exhibition Period June 14 (Sat) ‒ June 29 (Sun), 2025; Hours 12:00 PM ‒ 7:00 PM ; Venue LA MUSEUM SHIBUYA Special Exhibition Space ; Address B1F, Token-Nagai Building, 2-12-24 Shibuya, Tokyo ; Admission Free of charge *Please download the LA MUSEUM app in advance and present the app screen on your smartphone upon entry.
ABOUT LA MUSEUM, LA MUSEUM is an online museum that exhibits an extensive range of garments from the past. Clothing and fashion have evolved alongside different lifestyles and cultures since the end of World War II. This museum curates and exhibits said garments online according to the theme of each exhibition. Anyone with a digital device and internet connection can easily view the pieces from any location.
LAILA, the founding company behind the museum project, and collectors from different countries will pick out clothes and accessories from a database of 20,000 pieces (as of June 2024), which have been photographed and digitalized using 3D technology, and showcase them to the rest of the world. Not only can you see the exhibited clothes in 360 degrees, but you can also see each intricate stitch and the inside of the clothes.
Hideo Hashiura, the director and curator of LA MUSEUM states the following. “We aim to define a new way of appreciating art for both fashion aficionados and avid museum-goers. LA MUSEUM, which is worthy of calling a digital database of fashion, will not only be a priceless source of inspiration for current fashion designers but also a revolutionary research archive for future fashion and art students. We also plan to collaborate with universities and colleges to create a program where students can visit the museum for free. Moreover, we’ll utilize NFTs to organize special projects for each exhibition, such as inviting fashion experts for tours and creating fashion books.”
In a world where contemporary fashion is at risk of being co-opted by commercialism, we aim to focus on the “Art of Fashion.” Our main objective is to preserve the artistry, creativity, and craftsmanship of clothes that humans have made with their own hands for future generations and contribute to the fashion industry and society at large to carve out a more meaningful and valuable future for fashion design. The museum opened online from July 1st 2024.
In the same month, a YouTube channel was also launched, featuring in-depth interviews with experts from both within and outside the fashion industry. While fashion remains the main subject, the channel also explores a wide range of topics including art and entertainment, delivering video content to audiences around the world.
All images LA MUSEUM SHIBUYA Exhibition will Showcase at Tokyo by the event. PR Agency Matt. Tokyo