Clara Daguin Fall/Winter 2025 / FW25 during Paris Couture Week entitled The Strip
For her new collection Clara Daguin FW25 / Fall/Winter 2025 “The Strip”, Clara Daguin plunges the audience into the electric and mystical extravagance of Las Vegas. A city of lights, spectacle, games, and metamorphosis, Vegas becomes the stage for a vibrant collection where each silhouette serves as a totem between illusion and reality, glitz and introspection.
The Strip turns into a runway; slot machines become metaphors for chance and destiny. Neon replaces the cosmic strobe lights of her previous collections. Clara questions artifice, identity, and the search for self through a reimagined, hypnotic, and sensitive Las Vegas. True to her DNA blending craftsmanship and technology, Clara Daguin explores the scenography of excess this season. Intricate embroideries are punctuated with luminous circuits pulsing to the rhythm of an eternal celebration. Dresses breathe to the sound of jackpots, jackets flicker like casino signs.
On July 7, 2025, it is in a never seen before place, at the very top of a worksite that the public is invited to the Beige suite by Covivio (Paris 17th) for an immersive journey into the heart of Vegas, revisiting its icons and illusions. Among the standout pieces: The “Bellagio” dress, representing the iconic casino’s fountains., A laser suit, made of colorful optical fibers, paying tribute to Vegas magic shows., The “Pimp”, blending holographic feathers and digital fibers.
The silhouettes evolve within a set inspired by desert casinos and cyber cabarets, as part of living tableaux driven by a scenography conceived as a contemporary ritual.
Live musical performance, casino machines, immersive projections… the experience is total. This Clara Daguin FW25 / Fall/Winter 2025 presentation is made possible thanks to the exceptional support of Make Up Forever, who signs the show’s visionary makeup: iridescent textures, bioluminescent glitter, and trompe-l’œil effects that blur the line between reality and fantasy.
The evening’s official cocktail is elevated by Saudade, a prestigious partner, offering guests a vibrant and authentic tasting experience with Tequila, echoing the electric atmosphere of Las Vegas.
And to adorn the hair like luminous ornaments, Oribe envisions sculpted hairstyles with futuristic volume and glossy finishes, perfectly resonating with the collection’s universe. This show would not have been possible without the participation of Covivio thanks to which this casino found a roof. Covivio, the European landowner that reinvents experiential places.
About CLARA DAGUIN, Clara Daguin is a French-American designer, born in France and raised in Silicon Valley. This dual cultural heritage shapes a unique universe where textile craftsmanship meets technological innovation. Trained in graphic design in California and then in fashion design at ENSAD Paris, she founds her eponymous brand in 2017 after being a finalist at the Hyères Festival. Her work explores how technology interacts with the body and emotions. By integrating light, sensors, and electronic embroidery, she reveals the invisible flows that move through us: heartbeats, vibrations, waves. She questions the digitalization of the world, surveillance, and intimacy. At the crossroads of fashion, art, and performance, she collaborates with Google, Baccarat, Hermès, Jean-Paul Goude, DRESSX, and institutions such as IFTH and Mines ParisTech. Her creations have been worn by Björk, Ninho, Burna Boy, and Léna Situations, and are showcased in immersive fashion shows, notably at the Saint-Eustache Church in Paris. In 2023, she receives the Grand Prix de la Création from the City of Paris (Fashion) and the Innovation Prize from the “Fabriqué à Paris” label. Her poetic and connected fashion reimagines clothing as a living interface between the body and the world.
All images Clara Daguin FW25 / Fall/Winter 2025 by the brand. Photographer Giovanni Giannoni, PR Agency Romcom Global. Credit to : Artistic Direction Clara Daguin, Production Farah Hamelin, Music Scarlett (Héla Savonniere), Scenography Matteo Jabes, Styling Adrien Bedoucha, Hairstyling Melisande Page, Makeup Elodie Barrat & the Make Up Forever team, Photography Lucas Bonnet, Louis Lepron, Chloé Rose, Karim Sirine