Noon By Noor Spring/Summer 2026 / SS26 at London Fashion Week entitled Mirage
LONDON, 19th September 2025 – Founders and Designers of Noon By Noor, Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa, presented their Spring/Summer 2026 collection, titled ‘Mirage’, in a salon-style presentation today at London’s prestigious Somerset House.
The collection draws on a mosaic of inspirations from both memory and art: the independence of Veruschka captured in vintage photographs, childhood moments under desert skies, music that stirred the soul and the romanticism of Pre-Raphaelite paintings.
“Mirage is about the beauty of what you can’t quite hold onto. The shimmer of fabric as it catches the sun, the way a silhouette disappears into light. We wanted the collection to feel like that: delicate, fluid, always changing depending on how you see it,” added Shaikha Noor Al Khalifa.
Details of Noon By Noor Spring/Summer 2026, This theme is anchored in a colour palette of white, pale gold, sand, desert khaki, Bahraini red and cherry blossom pinks. Lightweight fabrics that move with ease include blended metallic cotton mixes, cotton silk voiles, linens, silks, viscose silk, challis, silk chiffons and georgette. Embellishments feature cotton cord handcrafted knotted belts and tops, Noon By Noor exclusive printed silks, trompe l’oeil appliqué and pintucks. Silhouettes embody a sense of femininity grounded in familiarity. A raincoat spliced at the waist with a macramé belt, while dresses like mirages appear ethereal and flowing, dappled in light. Tailored shirts with jacket sleeves are paired with shorts and elongated sportswear transforms into eveningwear. The Noon By Noor woman dresses with a nonchalant attitude: the confident shrug of a raincoat thrown on as she heads out the door, a borrowed shirt made entirely her own, paired with deep-pleated trousers.
“As designers, we continue to ask, together with our team, how we can empower the Noon By Noor woman’s dreams and desires, bringing a human connection that moves from the heart through the hands of the craftsmen and women who create these stories,” said Shaikha Haya Al Khailfa.
With a backdrop against a psychedelic soundtrack curated by Uwe Doll, Mirage captures the confidence and freedom of a woman who dresses with both timeless familiarity and a sense of magnetism.
About NOON BY NOOR, Noon By Noor’s modern aesthetic and ethos fuses understated luxury with a sense of self-assured femininity. Relaxed silhouettes and intricate details combine with a deep appreciation of masculine dress codes, to create signature pieces: a perfectly tailored blazer and oversized shirt, fundamentals that continue to define the designers’ vision. Noon By Noor’s design philosophy lies in true artistry with a subtle hand, where timeless wearable pieces are constructed and adorned with exquisite details. Precise yet relaxed crisp-cotton shirts that riff on masculine codes are worn under immaculately structured tailoring and paired with impeccably cut trousers. The brand sources the very finest quality fabrics and materials –understated yet truly luxurious, as embodied by delicate, cobweb-like knits – provide a tactile wearability, best appreciated in hand. noonbynoor.com
All images Noon By Noor Spring/Summer 2026 by the brand. PR Agency Karla Otto.