KB HONG debuts in Europe: first pop-up in Milan at 10 Corso Como

The premium brand from the K-Boxing group launches a new retail strategy with its FW25/26 menswear collection “L’Origine”, blending Eastern heritage with contemporary tailoring.

Milan, October 2025 – KB HONG, the premium brand from the K-Boxing group, is entering a new phase in its retail strategy by choosing Italy as a key market for its European debut. The first step is the launch of an exclusive corner at the iconic concept store 10 Corso Como, an international hub for fashion and contemporary culture.

This move marks a strategic milestone in the brand’s luxury positioning, strengthening its dialogue with an international audience through iconic and culturally significant spaces.

The pop-up features the Fall/Winter 2025–2026 menswear collection, “L’Origine”, which merges Western tailoring with Eastern heritage in a sophisticated and cosmopolitan vision. Evocative symbols such as the horse and the falcon, inspired by Zhang Qian a general of the Han dynasty, are transformed into abstract patterns, intricate jacquards, and refined textures. Fluid silhouettes, technical materials, and premium fabrics define a new concept of international luxury sportswear.

With this Milan debut, KB HONG affirms its global outlook, interpreting contemporary masculinity through a fusion of tradition, innovation, and cultural dialogue.

All images KB HONG debuts in Europe: first pop-up in Milan at 10 Corso Como by the brand. PR Agency Guitar PR Milan.