Borsalino makes its Shanghai debut with a first pop-up at PLAZA 66

Borsalino makes its Shanghai debut with a first pop-up at PLAZA 66 Borsalino lands in Shanghai with the opening of its first pop-up store, marking a significant step in the brand’s international expansion and a strategic move into the Greater China market, in partnership with Essence Group. Set within the prestigious Plaza 66 luxury mall…

Gosha Rubchinskiy came to Tokyo for GR8 Pop-Up

Gosha Rubchinskiy came to Tokyo for GR8 Pop-Up Following Brand Relaunch on December 1st 2025. Following the announcement of the brand relaunch, Gosha Rubchinskiy returned to Tokyo for a dedicated pop-up and series of events hosted at GR8 in Harajuku. Running from November 20 to 30, the activation served as the first public expression of…

Schiaparelli at Dubai Mall : A POP-UP ONLY SCHIAPARELLI COULD DREAM OF

Schiaparelli at Dubai Mall : A POP-UP ONLY SCHIAPARELLI COULD DREAM OF Dubai, December 2025 — Maison Schiaparelli, bringing the spirit of 21 Place Vendôme to Dubai, unveils a gleaming golden jewel of a pop-up in Dubai Mall on December 1st. This ephemeral space opened for a three-month period invites visitors to step inside the…

KB HONG debuts in Europe: first pop-up in Milan at 10 Corso Como

KB HONG debuts in Europe: first pop-up in Milan at 10 Corso Como The premium brand from the K-Boxing group launches a new retail strategy with its FW25/26 menswear collection “L’Origine”, blending Eastern heritage with contemporary tailoring. Milan, October 2025 – KB HONG, the premium brand from the K-Boxing group, is entering a new phase…

DET BLEV SENT Hosts First-Ever NYC Pop-Up With Moët Hennessy

DET BLEV SENT Hosts First-Ever NYC Pop-Up With Moët Hennessy at 66 Greene Street DET BLEV SENT celebrated a milestone with its first-ever New York City pop-up, held on September 11–12 at 66 Greene Street, the cultural hub founded by By Alexander. Sponsored by Moët Hennessy, the event offered guests an intimate look into the…

Puma & Salehe Bembury Showcase in Public Pop-up

Puma & Salehe Bembury Showcase in Public Pop-up during Paris Fashion Week Brand Experience unveils Biometric Beauty Paris, June 25, 2025 – Following the Mostro House takeover at Paris Fashion Week in January, PUMA returns to the French capital, this time unveiling a visionary collaboration with designer and new PUMA partner Salehe Bembury. The unique…

Puma and Salehe Bembury Pop Up Open to Public

Puma and Salehe Bembury Pop Up Open to Public Following the Mostro House takeover at Paris Fashion Week in January, PUMA returns to the French capital, this time unveiling a visionary collaboration with designer and new PUMA partner Salehe Bembury. The unique experience invites guests into a world of biomorphic beauty and engineered imagination, highlighted…

STWD lands in Milan with its first pop-up store

STWD lands in Milan with its first pop-up store. Pull&Bear’s streetwear brand opens its first pop-up in Italy with two exclusive drops On April 17, Pull&Bear opens the doors of the new STWD pop-up store in the heart of Milan, precisely in Via Capelli, marking a new milestone for the streetwear brand of the house….

Schiaparelli Pop-up Shanghai the first-ever retail exhibition in Asia

Schiaparelli Pop-up Shanghai, the first-ever retail exhibition in Asia – SCHIAPARELLI X PLAZA 66 SHANGHAI CHINA. Through the Keyhole, Schiaparelli’s first-ever retail exhibition in Asia, has opened its doors in Shanghai’s emblematic mall, Plaza 66. Under the creative direction of Daniel Roseberry, Schiaparelli lands with a unique pop-up and retail exhibition blending heritage, architecture, design,…