Schiaparelli at Dubai Mall : A POP-UP ONLY SCHIAPARELLI COULD DREAM OF
Dubai, December 2025 — Maison Schiaparelli, bringing the spirit of 21 Place Vendôme to Dubai, unveils a gleaming golden jewel of a pop-up in Dubai Mall on December 1st. This ephemeral space opened for a three-month period invites visitors to step inside the surreal and luminous world of Schiaparelli — and reaffirms the Maison’s commitment to offering its international clientele an immersive experience where art, fashion, and fantasy meet.
A GOLDEN SETTING, Located within Dubai Mall’s Fashion Avenue, the Schiaparelli pop-up stands as a radiant architectural statement: a sculptural box sheathed in gold, echoing the Maison’s signature codes. Its walls, reminiscent of hammered brass, glimmer under the light and feature subtle reliefs of the Maison’s emblematic symbols — reinterpreted as contemporary obsessions of surreal luxury.
Inside, the atmosphere evokes 21 Place Vendôme, Schiaparelli’s historic Parisian home. The poetic contrasts between gold and black lacquer recreate the spirit of the Maison’s salons, originally designed by Jean-Michel Franck for Elsa Schiaparelli.
A PARISIAN JOURNEY UNDER DUBAI’S LIGHT, At this surrealistic pop-up, visitors will discover a curated selection of ready-to-wear, leather goods, and bijoux from the Fall-Winter 2025 collection, as well as the Iconics — from dreamlike evening and cocktail dresses to iconic trompe-l’œil knits, sculpted denim, and sharply tailored jackets.
Highlights include Schiaparelli’s most emblematic creations: the Secret and Face bags, anatomical jewelry, and sculptural tailoring from recent collections, all embodying the Maison’s timeless duality — classic French rigor and craftsmanship infused with joyful extravagance.
A LIMITED-TIME EXPERIENCE, For three months, the Dubai Mall pop-up becomes a destination in itself — a space for wonder, discovery, and emotion. Between light and gold, art and fashion, visitors are invited to explore Schiaparelli’s dreamlike world and to bring a piece of it home.
Schiaparelli pop-up at Fashion Avenue Dubai Mall, from December 1, 2025, to February 28, 2026
All images Schiaparelli at Dubai Mall by the brand. PR Agency Lucien Pages Communication.