LAILA Opens First Overseas Location in Paris

In Fall 2025, LAILA will expand its vision to Paris – a international crossroads of fashion and culture with the launch of a new concept: LAILA PARIS, a curated store that reinterprets Japanese craftsmanship and aesthetics through a global lens.

This project aims to offer a new platform for showcasing the unique atmosphere an sensibilities of Japanese brands to the world. While sales will primarily be conducted online, LAILA PARIS will also host biannual pop-up events and industry-focused showrooms, offering visitors the opportunity to experience the products first LAILA PARIS is committed to engaging deeply with the background and aesthetics of each brand especially those that have remained under the radar and reintroducing them from a fresh perspective. This is not a simple act of selection, but an editorial process that uncovers and redefines value. Through this, we strive to present new possibilities for Japanese brands on the global stage.