Labubu The Monsters 10th Anniversary Exhibition in Paris

THE MONSTERS 10th Anniversary World Tour Paris — Writing a New Fantasy Chapter in the City of Romance. Following stops in Shanghai, Taipei, and Hong Kong, THE MONSTERS 10th Anniversary Tour is heading to the romantic city of Paris – its only stop in Europe – to write a brand-new chapter in its decade-long story. Titled “MONSTERS BY MONSTERS: NOW AND THEN”, the exhibition offers a comprehensive retrospective of THE MONSTERS’ ten-year journey since its debut in 2015, while also looking ahead to its limitless future.

Co-curated by POP MART and How2work, the exhibition showcases a large number of previously unreleased manuscripts by artist Kasing Lung. It also brings together, in a complete display, the full range of collectible figures produced throughout the past decade. The exhibition is divided into six major themed zones, inviting visitors to immerse themselves in the fantastical world of THE MONSTERS: “Oil Painting & Sculpture Zone” focuses on oil paintings and sculptures from Kasing Lung’s artistic career. These works not only present his art but also reflect his observations and thoughts about the world. “Interactive Photo Cabin” is filled with plush LABUBU figures with vinyl faces, transforming the space into a miniature home for the elves and inviting visitors to step inside their world. “Designer Collectible Zone” displays everything from the original classic-color LABUBU to various cross-brand collaborations, like a premium catalogue of the Elf Squad.

“Journey & Manuscript Zone” gathers the artist’s daily sketches and drafts, capturing the first sparks of inspiration as well as traces of long-term dedication. Nearby, visitors can also travel through time to witness THE MONSTERS’ ten-year development and see how the artist progressed step by step—from original inspiration and perseverance to expansive growth.

“Picture Book Zone” takes visitors back to where it all began — The Monsters Trilogy, the birthplace of THE MONSTERS. On March 3rd, the exhibition hosted a dazzling convergence of fashion, music, and art icons attended the preview of THE MONSTERS 10th Anniversary World Tour Exhibition. Joining visionary artist Kasing Lung, all the guests stepped into the enchanting universe of THE MONSTERS — an immersive world where storytelling, craftsmanship, and boundless imagination converge, and where each beloved IP character comes vividly to life through warmth, creativity, and wonder.

The 10th Anniversary World Tour is not only a reflection of the past, but also a brand-new starting point for the future. As the fourth stop of the global tour and the unique stop in Europe, the Paris exhibition will present a richly layered showcase, unique interactive experiences, and precious original artworks—offering visitors a whimsical journey filled with warmth and imagination.

THE MONSTERS 10th Anniversary Exhibition Paris — Public Opening Information Dates: March 4 – March 29, 2026. Opening Hours: 10:00AM – 7:00PM. Address: 60 Rue de Turenne, 3rd Arrondissement, Paris

About POP MART, Founded in 2010, POP MART (09992.HK) is a leading company in the designer collectibles and pop culture entertainment industry. Leveraging our ecosystem built around characters and IPs, connecting with our fans through creative, immersive experiences, POP MART aims to light up passion and bring joy to fans everywhere. With a core focus on designer collectibles, theme parks & experiential services, and digital entertainment, we manage and represent exceptional artists globally. Our IP portfolio includes dozens of iconic characters loved by fans worldwide, such as MOLLY, DIMOO, THE MONSTERS, HIRONO, TWINKLE TWINKLE, and SKULLPANDA.

LABUBU THE MONSTERS, THE MONSTERS is a group of little elves living in Nordic forests. LABUBU—recognizable by their nine teeth and upright pointed ears—are the most active residents of the woods. Curious about everything, they are mischievous yet optimistic and kind-hearted. No one knows when LABUBU first came into existence—perhaps even before the Jurassic era. The story of THE MONSTERS follows the joyful everyday adventures of LABUBU and their elf friends.

Kasing Lung (龙家升) Picture book author and artist, In 2003, his work Oki won first place in a European picture book competition, making him the first Chinese artist to win the award. Starting in 2011, Kasing Lung began collaborating with the Hong Kong designer toy brand How2work, launching a series of designer toys. In 2015, inspired by Nordic mythology, he released the picture books The Mysterious Buka, Pato and the Girl, and Miro Requiem, establishing the world and characters of THE MONSTERS.