BOSS & Australia Open Do A Collaboration. Style at the service of the game: BOSS signs grand slam partnership by becoming the official lifestyle partner of the Australian Open

BOSS is taking another major step forward today by announcing a historic partnership as the Official Lifestyle Partner of the Australian Open, starting in 2027.

From the first set to match point, the brand will showcase exceptional tennis style on and off the court, bringing its signature blend of impeccable tailoring, sport-inspired silhouettes, and unforgettable hospitality to one of the world’s greatest tennis venues.

At the heart of this partnership are shared values between BOSS and the Australian Open: ambition, top-level performance, international reach, and a bold, confident attitude that resonates with a global audience. As the tournament’s Official Lifestyle Partner, BOSS will dress up to 4,000 staff members, officials, umpires, and ball kids, creating a unified, sophisticated, and decidedly modern style throughout Melbourne Park. The brand’s presence will also be deployed through BOSS branding visible throughout the site, including in the legendary Rod Laver Arena.

All images BOSS & Australia Open Do A Collaboration by the brand