MaisonMargiela/folders Bianchetto: Atelier Experience in Shenzhen

MAISON MARGIELA’S BIANCHETTO: ATELIER EXPERIENCE Location: Hairun Badminton Courts – Hall B, Hairun Company Park, No. 1105 Nanshan Boulevard, Nanshan District, Shenzhen. Dates: April 11-12

As part of MaisonMargiela/folders, the Bianchetto: Atelier Experience in Shenzhen took place this weekend, where participants were invited to transform an item from their own wardrobe using the Bianchetto technique, guided by the Maison Margiela Atelier team. Through the act of covering the surface in white paint, the piece is transformed into a Maison Margiela house code. Each participant is given a blouse blanche, the white lab coat worn by our team in the ateliers and offices in Paris.

Introduced during the Maison’s first show in 1989, Bianchetto is the house’s white overpaint technique that leaves visible brush strokes and transforms surface into a blank canvas, applied to garments, objects and interiors. The paint naturally cracks and fade over time, gradually revealing visible signs of use, documenting its story.

This experience is part of MaisonMargiela/folders, conceived by our team to share the ideas and values that define us, revealing the inner workings of the Maison through an examination of physical and digital files accumulated in our archives.

The project kicked off with the Fall Winter 2026 show in Shanghai, further unfolding through a series of exhibitions and experiences taking place across China, each celebrating a distinct code of the house.