Giorgio Armani & ERL Collaboration Just Released

Giorgio Armani has entrusted American artist, designer, and filmmaker Eli Russell Linnetz with the campaign for the second chapter of Armani/Archivio, the house’s ongoing project dedicated to preserving and reinterpreting its heritage.

Linnetz photographed and styled the campaign in its entirety, working directly with thirteen men’s and women’s looks drawn from the Giorgio Armani collections of 1979 to 1994 and faithfully reproduced for the project. The campaign debuts in Milan today, coinciding with Milan Design Week and the opening of a dedicated installation at the Giorgio Armani boutique on via Sant’andrea.

“MR. Armani is ONE of the greatest artists of our time. He changed the way we live our lives every day and what we aspire to become, and his legacy is something the REST of US are still learning from. These archivio pieces feel as alive today as the day they were made because he designed his work to be eternally impactful — deceivingly simple on the hanger, the clothes transform on the body, like magic. As a designer, to handle these garments and understand how they were made has been both a great education and a gift, and to photograph them, as part of the long lineage of photographers WHO have been part of the Armani Universe, was a privilege I will carry with me for a very long time.” – Eli Russell Linnetz

The via Sant’andrea Boutique will host a dedicated set-up throughout the chapter’s run, including programming with the New York–based podcast throwing fits, invitation-only talks with leading figures from the worlds of collecting, archiving and museology, DJ sets, and workshops. The thirteen reproduced looks will be available at armani.Com, in selected Giorgio Armani Boutiques, and at apropos Berlin, just ONE eye Los Angeles, and mytheresa.Com. The story behind each look can be discovered at archivio.Armani.Com

All images Giorgio Armani & ERL Collaboration by the brand. PR Agency Lucien Pages Communication.