Yuta Jinguji Stars in AMIRI AW26 “Laurel Canyon Fever” Campaign. Yuta Jinguji is one of the faces leading AMIRI into Autumn/Winter 2026.

The Japanese musician, actor and AMIRI Global Brand Ambassador stars in the house’s new campaign, “Laurel Canyon Fever,” appearing alongside an international cast that includes Avan Jogia, British musician Bakar, Bella Podaras, Jade Croonenberghs, Bianca Lexis and members of the Los Angeles electronic duo The Hellp. Rather than placing its stars in a traditional studio setting, AMIRI builds the campaign around an imagined night in Laurel Canyon. The Hollywood Hills neighbourhood has become central to the house’s Autumn/Winter 2026 story, first inspiring the collection and now providing the backdrop for its latest campaign.

Amiri AW26 Campaign Photographed by Myles Hendrik, the images unfold like scenes from a party already in progress. There is no obvious beginning or conclusion: people gather, conversations appear to be interrupted and individual moments emerge from the crowd. The result feels closer to a glimpse inside a creative community than a conventional fashion campaign.

For Yuta Jinguji, the campaign marks another major moment in his relationship with AMIRI. As the house’s Global Brand Ambassador, he joins a cast selected from different corners of contemporary culture — music, film, fashion and nightlife — reflecting the increasingly international world surrounding the Los Angeles brand.

The campaign’s setting also connects directly to the mood of AMIRI’s AW26 collection. Laurel Canyon and its creative history informed a wardrobe that revisits the codes of 1970s West Coast style without simply reproducing them. Relaxed tailoring sits alongside denim, leather and Western references, while evening pieces introduce a more polished side to the season. Across the campaign, AMIRI’s signature approach to American luxury remains visible in the details. Embroidery, velvet treatments and intricate embellishment bring texture to otherwise relaxed silhouettes, while the AMIRI Ryder boot returns as part of the house’s established visual language.

The season also introduces the AMIRI Biscotto, a new bag positioned within the campaign as part of the brand’s expanding accessories universe. Its soft construction fits naturally into the relaxed Californian atmosphere that runs throughout the AW26 story.

Music, meanwhile, plays a literal role in the campaign. The Hellp, who also appear in the visuals, provide the soundtrack with their track “Here I Am,” extending the connection between the clothes and the musical culture that has long influenced AMIRI.

With Yuta Jinguji at the centre of its latest campaign, AMIRI brings together a new generation of creative figures inside a distinctly Los Angeles world. “Laurel Canyon Fever” is less about recreating the past than using the mythology of Laurel Canyon as a setting for a contemporary cast — with fashion, music and individual style all meeting in the same room.

All images Amiri AW26 Campaign and Yuta Jinguji by the brand. PR Agency KCD World Wide. CAMPAIGN CREDITS Founder & Creative Director Mike Amiri, Art Director Arthur Davison-Sharp, DoP Cooper Lichacz, Photography Myles Hendrik, SVP Brand Nima Zaribaf, Styling Ellie Grace Cumming, Casting Director Noah Shelley, Production Design NuCalifornia, Hair Hikaru Hirano, Makeup Kennedy @ Streeters, Production Fargo Projects.