How Italian Lifestyle Shapes Tod’s Campaign Autumn/Winter 2026/27. For Tod’s AW26/27 Campaign, Italian lifestyle is not treated as a backdrop. It becomes part of the story.

The new chapter of Italian lifestyle looks at the everyday moments associated with life in Italy: spending time together, moving between different parts of the day, and finding elegance in things that do not need to feel overly formal. The Tod’s campaign was photographed by British photographer Alasdair McLellan at Villa San Martino, surrounded by the gentle landscape of northern Italy. Rather than focusing only on fashion as an isolated subject, the images place the Tod’s collection within a broader atmosphere of everyday life. There is a sense of connection and togetherness, paired with the quiet confidence and relaxed approach to dressing that has long been associated with Italian style.

Under Creative Director Matteo Tamburini, Tod’s Campaign Autumn/Winter 2026/27 collection continues Tod’s exploration of its Italian heritage while bringing a more contemporary perspective to the house’s established codes. Craftsmanship remains central, particularly in the way leather, footwear and accessories are presented as part of a wardrobe designed to move naturally between different moments.

For Autumn/Winter 2026/27, Tod’s looks to an Italian lifestyle where craftsmanship and contemporary design coexist with ease—where a leather bag, a loafer or a suede jacket becomes part of everyday life rather than something reserved for a particular occasion.

It is this balance between heritage and the present that runs through Tod’s latest Italian lifestyle. The campaign does not attempt to separate Italian craftsmanship from the lifestyle around it. Instead, it suggests that the two have always been connected.

All images by the brand.