Seivson Spring/Summer 2027 at Rakuten Fashion Week Tokyo

Seivson Spring/Summer 2027 / SS27 at Rakuten Fashion Week Tokyo in Hatoyama Hall

The setting for Seivson’s runway show was the captivating Western-style mansion “Hatoyama Hall,” built almost one hundred years ago during the Taisho era. Seivson SS27 / Spring/Summer 2027 season the designer chose the Japanese term “Keibō” as their theme, referring to a woman’s private room. The models could be seen touching up their lipstick or adjusting their clothes while looking in the mirror, evoking a sense of mystery, a private moment that shouldn’t be seen.

The brand’s signature lingerie details had been updated with a more gothic aesthetic than usual. Using black and white as the base colors with pink and beige accents, seeming to depict the transition from young girl to womanhood. By reconstructing lingerie, the designer created a bold and original silhouette, transforming garments typically supporting a woman’s body from beneath her clothing to an external “exoskeleton.”

A collaboration with Juicy Couture was also included in Seivson SS27 / Spring/Summer 2027 collection with a two-piece set, which featured lace detailing on the sides. The piece added a touch of Seivson’s signature sensuality while being perfectly in line with current trends. The partnership was born out of a shared passion for “velvet”—a material both brands excel at working with.

By blurring the line between “outfits meant to impress others” and “outfits that make you feel good,” the Seivson Girls were invincibly cute and unbothered by the opinions of others.