Tatras Campaign Autumn/Winter 2026 / AW26

For AW26 / Autumn/Winter 2026, TATRAS journeys into the mountains of central Italy, where an immense natural landscape becomes the setting for a study of movement and contemplation. Through the lens, the story unfolds as a journey at altitude, both physical and introspective. Photographed by Deo Suuvera and Pamela Dimitrov in Italy’s Piccolo Tibet, the campaign unfolds across a landscape of snow, open roads and distant peaks. Reflecting TATRAS’s dialogue between Italian and Japanese sensibilities, the TATRAS man and woman move forward, navigate and traverse.

Nature is the campaign’s central presence, as melting snow reveals fragments of the earth beneath. Roads curve through the open expanse, while isolated structures and other traces of human intervention sweep across an otherwise natural landscape.

The season’s wardrobe becomes part of this movement through the landscape. Styled by Shotaro Yamaguchi, protective outerwear, enveloping volumes and softened layers respond to the scale and severity of the surroundings. Earthy tones of green, brown and beige appear alongside blues and blacks. Reversible jackets with loop-button closures bring softness and function into conversation. Designed to balance rigorous construction with relaxed elegance, each garment ties a throughline between shelter and exposure.

Across AW26 / Autumn/Winter 2026 collection, the TATRAS man and woman assert distinct identities while sharing a common, universal stylistic language rooted in balance, intimacy and character: a quiet, meditative expression of elegance.

All images Tatras Campaign Autumn/Winter 2026 by the brand. PR Agency PR Consulting Paris. Campaign Credits to : Art Director Damien Ré, Photography Deo Suveera and Pamela Dimitrov at Buero Paris, Stylist Shotaro Yamaguchi at Artistry, Hair Sebastien Richard at Home Agency, Makeup Thierry Do Nascimento at Streeters, Set Designer Rafael Medeiros at The Wall, Casting Director AnD at MA+Group, Models: Svetlana Lethelier at Tomorrow Is Another Day; Pauline Schubach at Poetry of People; Aleksandr Gordeev at YU, Video Director and Director of Photography Marc Dimitrov, Sound Designer Studio Blomberg Sundin, Production NOP-NOP