Lulu Guinness Presentation at London Fashion Week SS27 / Spring/Summer 2027 with a Surrealist Reimagining of the Iconic Lips Clutch

The British brand marks its first London Fashion Week presentation in over a decade this September, unveiling a bold new chapter built around a reinvention of its most recognisable design.

Lulu Guinness returns to London Fashion Week this September for the first time in over ten years, presenting a new collection centered around a dynamic new design by a striking reimagining of the brand’s signature Lips Clutch, one of the most recognisable motifs in British fashion. The Lips Clutch first debuted in 2004 in crimson snakeskin, its bold, lip-shaped silhouette instantly becoming a signature of the brand. It captured Lulu Guinness’s witty, statement-making approach to design and turned a simple accessory into a genuine work of art.

Now, 25 years on, the brand is unveiling a “surrealist” reinvention of the bestselling bag: an undulating new shape that suggests a smile, an abstraction of the original design, with a tactile quality that makes it almost impossible to resist picking up. The new silhouette sits at the heart of a wider collection that also includes glossy, crinkled leather handbags and graphic jewellery in bright gold, each piece reflecting a fresh creative direction while staying rooted in the brand’s best-loved codes.

Lulu Guinness OBE said: “On returning to the brand, I have introduced a new lip shape for the first time after 25 years, inspired by the Surrealists, who have always been close to my heart. It’s the start of an important new chapter and I’m very proud of it.”

Returning to London Fashion Week after a decade-long absence marks a significant and highly anticipated moment for the brand, signalling a new era for Lulu Guinness while honouring the wit and craftsmanship that have defined it from the start. The collection is now available on luluguinness.com, Fortnum & Mason and select retailers. Pricing ranging from £225–£395.

About Lulu Guinness, Lulu Guinness is a British accessories brand celebrated for its playful, surrealist-inflected design and its instantly recognisable Lips motif. Founded by Lulu Guinness OBE, the brand has become synonymous with witty, statement-making accessories that transform everyday objects into wearable art.

Lulu Guinness Presentation at London Fashion Week SS27