Hui Milano and Hui Foundation support The empowerment of women. Hui Milano stands with women, a symbolic tribute to 25 November 2026 is the International Day for the Elimination of Violence against Women, Hui Zhou Zhao chooses to express her support for all women through a piece from the HUI Milano FW27 collection.
The empowerment of women, the preservation of traditional knowledge and the support of local communities are at the heart of the commitment of Hui Zhou Zhao, designer and founder of HUI Milano and the HUI Foundation. Through her work and the foundation’s initiatives, Hui Zhou Zhao advocates for the recognition of women’s role in society, with a particular focus on women from China’s ethnic minorities, who are the custodians of a cultural and artisanal heritage passed down from generation to generation.
Embroidery, textile techniques and traditional craftsmanship represent a valuable body of knowledge and an expression of cultural identities that the HUI Foundation is committed to preserving and promoting. Supporting these communities means recognising women’s skills, giving visibility to their work and helping create opportunities for economic independence and self-sufficiency. This commitment brings together the preservation of traditions and social well-being, driven by the belief that recognising and valuing women’s contributions is essential to building a fairer and more inclusive society.
On 25 November, the International Day for the Elimination of Violence against Women, Hui Zhou Zhao chooses to express her support for all women through a piece from the HUI Milano FW26 collection, symbolically dedicating it to them as a gesture of solidarity and awareness. It is a way of using the language of fashion to convey a message of awareness and draw attention to the importance of recognising every woman’s dignity and standing against all forms of discrimination and abuse.
The blazer features a strong, tailored silhouette and ornamental gold closures, while its red colour stands as a symbol of strength and courage. The gold appliqués, whose shapes evoke stylised swallows, suggest movement and openness to new horizons. Through these distinctive elements, the garment becomes the expression of a message that calls for recognising women’s worth, respecting their identities and supporting their right to shape their own futures freely.
This commitment takes shape through the creativity of HUI Milano and finds in the HUI Foundation a tangible means of supporting communities, preserving traditions and creating new opportunities for future generations.
About HUI Foundation, Founded in 2016 by designer Hui Zhou Zhao, the HUI Foundation was established with the aim of protecting and promoting China’s cultural heritage by preserving traditional craftsmanship and the ancestral knowledge of ethnic minority communities. Through social welfare projects, cultural initiatives and support for local communities, the foundation is committed to fighting poverty and improving quality of life, with a particular focus on women and children. Its work brings together the preservation of cultural traditions, the recognition of women’s craftsmanship and the creation of new opportunities for future generations.
Images by the brand. PR Agency Guitar PR.