Christelle Kocher chose a very special place for her KOCHÉ Summer 2022 fashion show: the prestigious Shangri-La palace. This magnificent space acts as the perfect backdrop to a collection that is more delicate and refined than ever, highlighting Christelle Kocher’s “New Classic” aesthetics.
For this collection, Christelle Kocher’s focus is on the handwork of the artisans from her Parisian and Italian ateliers.
Christelle Kocher: “In fashion, the work of the hand is what makes a garment exceptional: the irreplaceable human touch that gives the magic. I would like everyone to have the chance to see the atelier: the subtle choreography of the hands while sewing, draping, retouching, embellishing… It is exciting and so moving.”
Season after season, KOCHÉ continues its mission of reinterpreting craftsmanship and Couture codes in a modern and real world. However, this collection represents a shift for the brand with the defining of KOCHÉ “New Classic” aesthetics. The shapes are more elaborate and the work on the details and embellishments is even more precise.
Couture silk organza, paillettes and the KOCHÉ monogram in dévoré give elevated and feminine touches to the collection. While the silhouettes are inspired by the glamour of the 30’s, an architectural shoulder and other delicate details highlight the Designer’s know-how. A very distinctive and handmade technique of bomb spray paint is applied to the garments, revealing lace graphics or the KOCHÉ monogram. The pastel, solar and luminous colour palette is heightened by crystal and feather embroideries, all handsewn in the KOCHÉ Parisian atelier.
Revealed as part of the collection, a see now / buy now capsule TINDER x KOCHÉ reinforces the brand’s commitment to playing with the rules of fashion and celebrating diversity and inclusiveness. Christelle Kocher has always believed in mixing styles and people. That is how this collaboration was born, in the meeting of the unexpected and the merging of crafted Couture with pop and love culture.
“How can we combine the old words in new orders so that they survive, so that they create beauty, so that they tell the truth? That is the question.” Virginia Woolf
KOCHÉ is a fashion brand created in Paris, by Christelle Kocher, in 2015. Since its inception, KOCHÉ has always defended strong values of open-mindedness in the fashion world: inclusiveness and diversity of genres, social and geographical origins, body… Moreover, KOCHÉ’s DNA is based on exceptional craftsmanship and “Made in Italy”. A graduate of Central Saint Martins, Christelle Kocher has worked for Bottega Veneta, Dries Van Noten, Chloé and Martine Sitbon. She was Emilio Pucci’s special Guest Designer, for the fall winter 2020 season. In parallel with KOCHÉ, Christelle Kocher is also Artistic Director of maison Lemarié, Chanel Métier d’Art. KOCHÉ won ANDAM Grand Prize, in 2019.
All images courtesy of Koche
– Production: Julien Lacroix @julienlacroix1 – Styling: Patti Wilson @patti_wilson – Styling assistant: Antoine-Joseph Paoli @antoinejosephpaoli – Hairstylist: Jawara @jawaraw – Makeup artist: Cécile Paravina @cecileparavina – Casting: Noah Shelley @noah__shelley – Lights: Thierry Dreyfus @eyesightgroup – Nails: Kure Bazaar @kurebazaar – Music: @aamourocean @iam.anyoneID – Photos: Guillaume Roujas @guillaumeroujas – L’Oréal Paris – Dyson – Maison Lemarié – Retrosuperfuture – Esenshe
PR Agency Lucien Pages Communication