KUDUS

The Spring / Summer 2023 collection titled KUDUS is inspired by the rituals of Moha, a village in Hungary, where the streets are lined with barely more than a hundred houses. The last day of the carnival season is dedicated to bringing fertility and bounty to the homes through rituals that are as unapologetically flamboyant as they are chilling to behold. Villagers dress up in costumes and hundreds of ribbons – a motif that runs through the collection.

The colours of the collection evoke the celebrations meant to bring fertility and bounty to the households. The pitch-black soot is offset by bruised peaches and bursting gooseberry greens: lush hues of ripe fruits grown in fertile soil. The characters brought to life in the carnival are depicted in the prints of the collection designed by tattooist and artist Áron Dimén. Each design is first etched in lino, before being screen-printed onto the garments by hand in a workshop in Budapest. The limited REMADE line made from upcycled hundred-years-old fabrics is extended with new styles, such as jumpers, vests, shirts and shorts. The zero-waste REMADE hats are hand-made in collaboration with Vecsei Millinery in Hungary.

The collection follows a sustainable and ethical production method throughout the whole production cycle. Each garment and accessory is made in Hungary from materials sourced exclusively from certified European manufacturers. Following zero-waste production principles, fabric waste from previous collections is utilised to create trimmings, inserts and hats.

BRAND/DESIGNER PROFILE

ZSIGMOND’s mission is to preserve rural heritage while revitalising pre-fast fashion garment making in contemporary menswear. Every piece from the brand is produced locally and ethically in Hungary following a sustainable production cycle. Now sold across the globe, ZSIGMOND merges innovation with heritage techniques and decades-old fabrics with an output that is dark and raw in style and entirely unique in execution.

zsigmonddoramenswear.com @zsigmonddoramenswear

All images courtesy of Zsigmond

PR Agency Maximilian Linz