SRVC FW24 at London Fashion Week

SRVC FW24 / Fall Winter 2024 at London Fashion Week entitled Human Resource

[London, 17 February] Anyone who endures the morning commute knows that the slog is real.

The routine: wake up, get dressed, public transport to work, repeat. Imagine this gut-wrenchingly monotonous routine post-return from a distant tropical retreat, where societal equalisation jolts back into focus. This sobering realisation ignites SRVC Fall Winter 2024 collection—“Human Resource”—a sequel to the previous season’s virtual escape.

Embracing the brand’s ethereal sensibilities, women’s corporate attire morphs into provocative silhouettes, daringly challenging patriarchal norms. Showcased atop classic London buses, the set and garments juxtapose the discord between fantasy and reality, all while celebrating life in the metropolis.

Tailoring of SRVC FW24, an enduring stalwart for the city-dwelling professional, undergoes a radical transformation. Consider, for example, wool two-piece sets featuring jackets with cinched waists, commanding shoulders, and off-centre buttons. Yet, upon closer examination, the sleeves defy convention, with cuffs mimicking shoulder contours, while trouser hems sport shirt collar-inspired details—this subversive theme permeates the collection. In another instance, a waist-snatching wool coat is inverted, with the lapel adorning the hem—along with an ingenious detail at the back to tidily slip one’s hair into—capturing the frenetic energy of mornings bracing for the bustling cityscape.

Continuing with the brand’s subversion of a commuter’s uniform, knitwear separates are brought into the fold, complete with adaptability for the wearer’s pleasure. Among them are co-ords of ultra-soft cashwool tops and skirts, where tops, inverted, boast high necklines doubling as masks. The skirts, also inverted with crew neck collar accents at the hem, feature adjustable buckles enabling the ability to tailor the length. Knitted denim is transformed into backless maxi dresses adorned with striking sleeves and a provocative thigh slit. Poplin is skillfully cut into adaptable button-up dresses and distinctive shirts, featuring cut-out accents at the chest and statement sleeves with a perpetual rolled-up appearance.

This SRVC Fall Winter 2024, SRVC aims to portray the authentic experience of women navigating the urban landscape, urging us to appreciate the present reality, alongside a proposal of what the world could be.

This SRVC FW24 Collection and all its themes are so very rooted in my life long relationship with London and the incredible that command this city.

We really wanted to allow you to see this collection in the way we encounter clothes everyday – In passing, in motion, in real life.

As always I am eternally grateful to the SRVC team for all that you do, you guys are so incredible and I am so happy that we get to share this experience together.

Thanks again to Milko Boyarov for collaborating with us on the jewellery, it’s so beautiful and you are so talented.

Thank you so much to Lexii for collaborating with me on the amazing soundtrack, it was so much fun putting together this INCREDIBLE mix.

To all of our collaborators, I am so deeply grateful for all of your hard work and time, It means so very much to have your talent and support in bringing this show to life.

– Ricky