Chet Lo Spring/Summer 2025 / SS25 at London Fashion Week entitled MAI’S BLOSSOMS
This Chet Lo SS25 collection, pays homage to a remarkable woman, Mai-Wah Cheung, and her extraordinary journey from pioneering the field of computer sciences to becoming a force in digital media, and eventually, an artist and educator. This collection commemorates my mother. Mai-Wah Cheung’s story is one of resilience, innovation, and transformation.
Beginning her career as one of the first women in Computer Sciences, she broke through the barriers of a male-dominated industry, paving the way for future generations. Her expertise in the digital realm led her to become the Chief Information Officer at Univision, where she played a pivotal role in shaping the future of news networks. Following her corporate success, she embarked on a new path, dedicating herself to teaching and painting. “Mai’s Blossoms” captures this multifaceted journey through a unique interplay of strength and delicacy, mirroring the evolution of her personal and professional life. Chet Lo Spring/Summer 2025 / SS25 collection draws on the structural elements of her powerful office wardrobe, reimagining them with a modern twist. Expect to see silhouettes that are both sharp and fluid, representing the dualities that defined her career and her life.
Key motifs include the “glitch” pattern, inspired by her digital expertise, which appears in both textural and printed forms, juxtaposed with a contemporary take on plaid. These elements symbolize the convergence of strength and vulnerability, with glitch patterns reflecting the digital precision of her earlier career, and plaid representing the structured elegance she often wore. This Chet Lo Spring/Summer 2025 collection also introduces playful fruit motifs inspired by the delicate artworks she creates in her current life as a painter. These fruits not only reference her newfound passion but also serve as a metaphor for her transformation and the ephemerality of memories.
The palette transitions from deep, authoritative tones to lighter, more serene hues, echoing her journey from the high-powered world of technology to the calm of the art studio. Textures play a crucial role, with fabrics that range from structured and resilient to soft and flowing, capturing the essence of both her strength and her vulnerability.
“Mai’s Blossoms” is not just a collection but a narrative woven into fabric, a tribute to a woman who embodies reinvention. It invites you to reflect on the powerful interplay between memory and identity, technology and art, strength and softness. Thank you for joining us in this celebration of Mai-Wah Cheung’s legacy, through the lens of Chet Lo Spring/Summer 2025 collection. Love you mom.
All images Chet Lo Spring/Summer 2025 / SS25 by Chet Lo. CREDITS TO: Stylist Jeanie Annan-Lewin, Casting Anita Bitton, Hair Anna Cofone with Authentic Beauty Concept, Make-Up Isamaya Ffrench, Skincare Kate Somerville, Nails Angel My Linh, Shoes Charles & Keith, Production Blonstein Creative Production, Music Katu @katuchat, PR Agency Purple PR. With Special Thanks to My wonderful mother and father who taught me to be the man I am today. My beautiful team for their dedication and hard work – Polly Baudains, Tamara Cojuhari, Faye Simister, Carlota Poydessus, Debora Couto, Layla Stone, Hugo Rousset, Gwen Ryan, Holly Ugolini