Noon By Noor Spring/Summer 2025 / SS25 at London Fashion Week entitled ‘Ray of Light’ presentation on 13th February 2024 London.
Founders and Designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa of Noon By Noor unveiled their Spring/Summer 2025 collection titled ‘Ray of Light’ in a salon-style presentation today at London’s prestigious Somerset House.
Noon By Noor Spring/Summer 2025 / SS25 collection draws inspiration from the interplay of light and shadow, a concept rooted in the pioneering work of photographer Man Ray and contemporary artist Katerina Jebb. The designers explored how light can transform and reveal hidden layers within garments.
In their notes, the designers recall the epiphany they had in their studio in Bahrain, where they constructed a meticulously detailed black tulle dress and hung it from the window frames, with sunlight casting a translucent view of its intricate layers.
Shaikha Noor Rashid Al Khalifa remarked, “The image we saw was beautiful, reminding us of early Man Ray photographs and the more modern work of Katerina Jebb—both photographers we have admired over the years. This was the spark that led to the conversation with the team about the construction of Noon by Noor Spring/Summer 2025 collection.” This theme is reflected in the collection’s use of translucent fabrics, layered textures, and subtle contrasts, creating a dynamic visual experience that celebrates the essence of illumination and depth.
Fabrics used include pure Irish linen, cotton poplin, techno tulle and wadding, as well as natural yarn blends with modern technical finishes to achieve a lightweight and clean aesthetic. Exclusive prints are seen on cotton poplin and crystal pleated tulle, with translucent sequined tulle highlighted as a key feature across Noon By Noor Spring/Summer 2025 / SS25 collection.
Shaikha Haya Mohamed Al Khalifa added, “Accidents and the approach to the results are always a part of creative process. By playing with proportions, offsetting details and creating shadows from the multi-layers used in construction, we create a translucent illusion of depth through tinted colours and textures.”
Silhouettes of Noon by Noor SS25 are designed to reflect both fragility and strength, balancing fantasy with grounded elegance. Linen tuxedos are paired with long skirts, and dresses that embrace a surreal, off-kilter attitude, often worn over other garments and adjusted with a nonchalant twist. Layered fabrics and colours subtly shift in and out of focus, creating a dreamy, ethereal effect.
In collaboration with composer Uwe Doll, the presentation features a unique soundscape that reflects the excitement of dressing up and discovering new songs. The overlapping tracks create a surreal auditory experience that complements the collection’s visual narrative.
About NOON BY NOOR, Noon By Noor’s modern aesthetic and ethos fuses understated luxury with a sense of self-assured femininity. Relaxed silhouettes and intricate details combine with a deep appreciation of masculine dress codes, to create signature pieces: a perfectly tailored blazer and oversized shirt, fundamentals that continue to define the designers’ vision.
Noon By Noor’s design philosophy lies in true artistry with a subtle hand, where timeless wearable pieces are constructed and adorned with exquisite details. Precise yet relaxed crisp-cotton shirts that riff on masculine codes are worn under immaculately structured tailoring and paired with impeccably cut trousers. The brand sources the very finest quality fabrics and materials – understated yet truly luxurious, as embodied by delicate, cobweb-like knits – provide a tactile wearability, best appreciated in hand. noonbynoor.com
All images Noon By Noor Spring/Summer 2025 / SS25 by Noon by Noor. Credit to: PR and FOH L52 Communications, Photography Alberto Maddaloni, Style Hanna Kelifa, Asst. Style Philip Smith, Hair Amidat Giwa, Make-up Crystabel Riley, Nails Cherrie, Casting Ben Grimes, Music Uwe Doll, Production North Six, BTS Photography Jamie Moses, Special thanks to Michael Herz