Ray Chu Spring/Summer 2025 / SS25 at London Fashion Week
RAY CHU SS25 continues the oceanic themes of the previous SS24 season, transitioning from the drifting waves back to solid ground. This season’s design draws inspiration from the floral landscapes that emerge when drift plants reach the shore, symbolising the resilient spirit of the Taiwanese people. Among these plants, the Crinum asiaticum flower is the most representative. The designer discovered this flower during a summer jog in a park, which sparked further exploration of its unique qualities.
Crinum asiaticum is often seen as a symbol of wisdom, embodying nobility, elegance, and beauty—qualities that have long been admired. Its strong vitality perfectly aligns with the brand’s ethos. Additionally, this flower holds deep historical significance in Taiwan’s indigenous culture; for example, the place name “Makung” is derived from the Amis group’s pronunciation of Crinum asiaticum. This plant is also celebrated for its medicinal properties, such as its ability to disinfect and promote blood circulation.
In Ray Chu Spring/Summer 2025 collection, RAY embraces this flower’s symbolic essence. It incorporates 3D printing technology to convey the bulbous beauty and add depth and dimensionality to the designs. Discarded wires are stripped, dismantled and then reassembled to create a structure brimming with vitality. Through its deconstruction and reconstruction, each layer of wire symbolises the process of giving new life to what was once considered waste. Two ends of the 3D printed flowers echo each other. The flower inspires seamless integration of brand identity and natural elements for ornament meets wearability.
This season’s colour palette of Ray Chu SS25 revolves around RAY CHU’s signature accent colour, fiery red, complemented by icy yellow, classic black and white, and easy-to-wear tones. The silhouettes and statement details are grounded in practicality, with clever tailored touches like misaligned blazer lapels and subtle details in shirt designs. Playful elements like flared mini skirts and dress silhouettes reminiscent of flowerpots add a whimsical tenderness to Ray Chu Spring/Summer 2025 collection. The fabrics chosen include recycled fish scale made textiles, water chestnut yarns, and a higher proportion of natural materials, resulting in a collection that balances commercial appeal with innovative design.
Inspired by the “Sober Curious” movement, RAY CHU’S London Fashion Week guests were treated to Wave, a non-alcoholic drink that offers a “new buzz” experience, allowing them to unwind in a healthier way in between shows. Wave redefines relaxation with a unique blend of herbal ingredients and innovative nutritional science – embracing self-care with gentleness and making relaxation an essential part of everyday life.
All images Ray Chu SS25 / Spring/Summer 2025 by Ray Chu. CREDITS TO : Designer – Ray Chu, PR – Dyelog PR @dyelogpr, Production – Luka Dijan @luka.dijan, Styling – Lily Rimmer @lilyrimr, Photography Olu Ogunshakin @oogunshakin, Videographer Sandy @sndyjnd