Charles Jeffrey LOVERBOY FW25 at Paris Men’s Fashion Week

Charles Jeffrey LOVERBOY FW25 / Fall Winter 2025 – 2026 at Paris Men’s Fashion Week entitled ‘I AM A PRODUCT’

A one-night-only display of British bombast and balderdash in the heart of Paris: a celebration of moral decline. As we were designing Charles Jeffrey LOVERBOY Fall Winter 2025 – 2026 collection, we became fascinated by the tension between playfulness and existential gloom—an enduring hallmark of countercultural movements throughout history. Concepts like decay and degeneracy, often weaponized to suppress youth culture, queerness, and fashion, reveal society’s anxiety about time and change.

This event, like the LOVERBOY brand itself, is an act of defiance and joy—a bold insistence on individuality in the face of conformity. Tonight, in Paris, we gather our community in resistance, celebrating queer creativity, resilience, and bravery in the face of anti-queer, anti-trans, and anti-immigrant hostility worldwide.

This is not just a show, but a happening—a collective offering born of minds across fashion, performance, adult entertainment, and art. Together, we bring a slice of the queer underground to the tradition and formality of Paris Fashion Week. Here, we grapple with personal and political demons while remaining irrepressibly creative, curious, and free. The collection itself unsettles the foundations of English respectability, reworking its tailoring and materials into something both playful and provocative.

From droopy trousers and massive, fluffy decorative ears to eerie, twisted jersey and slashed, multicoloured knits, these clothes embody a tension between whimsy and rebellion. Exuberant pieces like crocheted Mallard-shaped bags sit alongside frayed and distorted forms, as if the last survivors of English counterculture have raided the remnants of respectability on their way out.

Inspired by the Victorian fin de siècle and the cabarets of Weimar Berlin, we explore how past generations have responded to dread—both external and internal—through decadence and artistry. This story of defiance and survival unfolds through a series of musical performances: beginning with Dinah Lux playing Ravel on the piano, followed by Charles Jeffrey himself bringing his full character to the stage, culminating in a performance by BULLYACHE. Together, they transform homoeroticism into a symbol of spiritual struggle. These acts bring a taste of imperilled London nightlife to Paris, challenging the industry’s status quo.

To celebrate this partnership, we’ve designed a series of wearable pieces and show-stopping looks. Featured talent and Pornhub Brand Ambassadors Queenie Sateen and Natassia Dreams embody this union, donning hand-crafted crochet gowns that reflect the artisanal ethos of LOVERBOY’s new accessory line. These garments merge our vision with Pornhub’s commitment to championing marginalised voices and reclaiming the narrative around the male gaze.

As you witness tonight’s performance, we invite you to sit with a question: What is a fashion brand today? What is the sum of its parts? And in the face of an all-encompassing global clamp of consumerism and strife, where do we—and you—stand?

Words by Shon Faye

“For our debut collection at Paris Fashion Week, we chose to present it as an immersive experience rather than a traditional runway show. This format allowed us to fully express ourselves not only as a fashion brand but as a cultural force rooted in art, music, performance, photography, and video. Our aim was to create a space in Paris where anyone could step in—whether for 10 minutes or two hours—and truly feel the essence of Charles Jeffrey LOVERBOY FW25 / Fall Winter 2025 – 2026 collection and what Loverboy represents. For the first time in my career, I designed a collection without relying on research. This season came straight from my sketches, my heart, and my soul. It’s the first collection following our 10-year milestone, so I wanted to flex the creative muscles I’ve developed over the years, crafting a collection that feels directly connected to the customer and to what they recognise as quintessential Loverboy.” – Charles Jeffrey