Georges Laurence Spring/Summer 2027 at Paris Fashion Week

Georges Laurence Spring/Summer 2027 / SS27 at Paris Fashion Week entitled ‘ZOOM’ PT. II

For the SS27 collection, Georges Laurence continues the exploration initiated with FW26: Zoom.

A detail catches the eye. What once seemed secondary gradually becomes essential The gaze shifts and lingers elsewhere. The wardrobe expands through new masculine archetypes. Tailoring evolves with the introduction of the tuxedo, new chromatic palettes and unexpected materials. In parallel, military references (M-51s, trench coats, cargo pants…) contrast with the house’s sartorial rigor. Enlarged buttonholes appear once again, like a familiar element made strange. The codes introduced in the first collection gradually become signatures, evolving season after season

Georges Laurence SS27 / Spring/Summer 2027 collection also marks a stronger presence of color. Like an interruption within a wardrobe that had, until now, remained more restrained. At the same time, the Salon occupies an increasingly central place within the Georges Laurence universe. More than a space, it becomes a direct extension of the house: a place where garments, conversations, faces and ideas intersect. A community gradually taking shape around a shared language.

With its Spring/Summer 2027 collection, Georges Laurence continues to divert contemporary reflexes in order to re-anchor them within reality.

About Georges Laurence, Georges Laurence is a Paris-based menswear house. The brand develops a wardrobe built around the archetypes of the masculine wardrobe, conceived as a cohesive whole designed to stand the test of time. The house’s pieces serve as a starting point for a conceptual re-reading of classic codes In direct connection with the contemporary world, the collections may engage with serious subjects, always approached with a sense of distance. Irony and duality are integral to the brand’s language.

Alongside the main collection, Georges Laurence offers a made-to-measure line through its Salon. Through a selection of Italian and English fabrics, the Salon presents six essential foundations, a more intimate and personal extension of the brand’s universe. This space embodies the identity of Georges Laurence and allows for direct exchange with a close circle of clients. Far from any urgency for novelty, Georges Laurence takes the time to develop a more individual approach, grounded in dialogue, precision and longevity.