BUGABOO and Stella McCartney Celebrate Limited-Edition Collection

BUGABOO and Stella McCartney Celebrate Limited-Edition Collection at Operation Centaur. Stella McCartney and Poppy Delevingne join guests to celebrate new capsule collection.

London, UK – 10 September 2026 – Bugaboo and Stella McCartney celebrated the iconic launch of their new special-edition collection, combining Stella McCartney’s pioneering sustainable luxury fashion with Bugaboo’s engineering expertise, spotlighting a shared commitment to responsible design.

Hosted at Operation Centaur, a centre for equine-assisted wellbeing, the intimate celebration was surrounded by horses and set in an open green space – a location linked to Stella McCartney’s own love of horses, as well as her belief in the power a human-equine relationship holds.

Guests were invited to discover the collaboration’s three strollers – the Bugaboo Fox 5 Renew, Dragonfly Plus and Butterfly 2 were presented alongside a coordinating accessories edit. Throughout, fabrics are made using recycled polyester derived from plastic bottles and coloured using water-free dye technology, while hardware incorporates bio-based materials and recycled aluminium. Key attendees included: Stella McCartney and Poppy Delevingne, alongside a gathering of fashion, culture and media figures to mark the launch.

The Bugaboo x Stella McCartney collection is available globally from 15 September 2026 at bugaboo.com and in selected retailers worldwide. Prices range from £120 for accessories to £1850 for the Bugaboo Fox 5 Renew stroller.

ABOUT BUGABOO, Bugaboo redefined the industry over 25 years ago with its iconic strollers. What began as a radical rethink of family mobility grew into a global benchmark for durability, innovation, and ease of use. Today, the Dutch brand continues to push boundaries with award-winning strollers and parenting solutions – including car seats, a play yard, a high chair, and accessories – designed to empower confident, effortless family life. Bugaboo products are engineered to be comfortable, long-lasting, and built for the future. In 2023, the brand became a B Corp™, and has committed to reaching net zero by 2035 through its Push to Zero program. Learn more at Bugaboo.com.

ABOUT STELLA MCCARTNEY, Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 2001. It emboldens confident femininity with elevated yet effortless, conscious fashion. The brand is committed to being an ethical and modern company, believing it is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly innovating new ways to become more sustainable, from designing to store practices and product manufacturing. As a lifelong vegetarian, Stella McCartney never uses any leather, feathers, fur or skins in any products for both ethical and environmental reasons – pioneering a movement for the use of alternative materials. Supporting regenerative agriculture and circularity, the brand is embracing new business models that will transform how clothes are sourced, produced, sold, shared, repaired and reused, promoting long-lasting products with extended use to reduce environmental impact. 

At the beginning of 2025, Stella took back full control of her namesake fashion house whilst continuing to advise Bernard Arnault and LVMH as a Global Ambassador on Sustainability. Stella McCartney is proudly now an independent, female founded and led brand. Today, Stella McCartney spans women’s ready to wear, unisex capsules, kids’ clothing, accessories, a performance wear collaboration with adidas and more – 35 directly owned stores and 13 franchise stores across New York City, London, Paris, Milan, Tokyo and Hong Kong. Our collections are now sold in 60 nations through 381 specialty shops and department stores, and ship to over 100 countries via online. Discover more at stellamccartney.com.