Sandra Choi To Be Honoured With A Special Recognition Award At The Fashion Awards 2026 on Monday, 14th September 2026.
London, Monday 14th September 2026 – The British Fashion Council (BFC) is thriled to announce that Sandra Choi OBE wil receive a Special Recognition Award for her exceptional contribution to the global fashion industry at The Fashion Awards 2026 (TFA). The ceremony will take place on Monday, 30th November, at the Royal Albert Hall, London.
The Special Recognition Award honours Sandra Choi’s visionary leadership of one of the world’s most iconic luxury accessory houses, Jimmy Choo. Among the longest-serving creative directors in the industry, Choi has shaped the brand since joining in 1996 as one of its founding creative voices, defining a distinctive vision synonymous with modern glamour, exceptional craftsmanship and innovation.
Over the past three decades, Choi has demonstrated a rare ability to balance creative excellence with global commercial success, ensuring Jimmy Choo remains one of Britain’s most influential luxury brands and a defining force in contemporary fashion and pop-culture conversations.
Beyond her creative achievements, Choi is a passionate advocate for craftsmanship, creativity and the next generation of talent. She has consistently championed British fashion on the global stage, generously sharing her knowledge through mentoring and industry leadership. The Special Recognition Award celebrates not only Choi’s extraordinary creative legacy, but her lasting contribution to strengthening the future of British fashion.
Sandra Choi, Creative Director, Jimmy Choo: “I am truly honoured to receive this recognition from the British Fashion Council. When I think back to where we began in East London al those years ago, I could never have imagined where this journey would take us. What stays with me most are the talented people I have had the privilege to work alongside. Fashion is never the work of one person; it is built through creativity, craft, collaboration, and a shared belief in making something meaningful. I feel incredibly lucky to have spent my career doing what I love, surrounded by people who continue to inspire and challenge me, and I am enormously grateful to everyone who has been part of the Jimmy Choo story.”
Laura Weir, Chief Executive, British Fashion Council: “Sandra Choi is one of fashion’s most respected creative leaders. Her vision has shaped Jimmy Choo into an enduring global brand while continually championing the people and talent that drive our industry. We are delighted to honour Sandra at The Fashion Awards 2026 in recognition of her outstanding contribution to fashion.
The Fashion Awards is the world’s biggest fashion fundraiser and a defining global moment for British fashion, championing the cultural power of fashion and spotlighting the creative voices shaping the industry today. It reflects fashion’s dynamic intersection with music, film, sport and performance. The event enables the British Fashion Council to continue to support, defend and promote British fashion globally, supporting designers and businesses to build creative and commercial resilience.
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