Daily Mirror Spring/Summer 2027 during Milan Fashion Week

Daily Mirror Spring/Summer 2027 / SS27 during Milan Fashion Week

Daily Mirror collaboration with Starbucks® and Camera Nazionale della Moda Italiana at Milano Fashion Week® SS27 / Spring/Summer 2027. Starbucks® and Camera Nazionale della Moda Italiana Renew Their Partnership for Milano Fashion Week® September 2026

Milan, Italy – September 2026 — Starbucks® is pleased to announce the continuation of its partnership with Camera Nazionale della Moda Italiana (CNMI) for the September 2026 edition of Milano Fashion Week®, dedicated to the presentation of the Women’s Spring/Summer 2027 collections.

Now in its fourth year, the collaboration reflects a shared commitment to supporting creative talent and making fashion more accessible to broader audiences. Since its launch in 2023, the partnership has brought together the worlds of coffee, culture and fashion through a series of initiatives designed to create new opportunities for designers and connect Fashion Week with the wider community.

As one of Milan’s most visited destinations, Starbucks Reserve® Roastery Milano offers a unique setting where creativity, craftsmanship and community come together. Through the House of Coffee, Starbucks’s cultural platform developed to explore the intersection of coffee, creativity, design, fashion and community, the space has become a meeting point for different creative disciplines. Throughout the partnership, the Milan Roastery has hosted fashion presentations, cultural conversations and runways, reinforcing its role as a platform for creative expression in the heart of the city.

The brand selected for the collaboration with CNMI for this edition of MFW is DAILY MIRROR, a South Korean contemporary womenswear label led by designer Ju Han Kim. Guided by its design philosophy of “Modern, Genderless and Layered,” the brand is known for restrained minimalism, precise tailoring and carefully considered details. Moving between masculinity and femininity, structure and softness, intellect and emotion, DAILY MIRROR presents a refined and distinctly modern approach to contemporary womenswear.

The event marked a meaningful step forward for DAILY MIRROR in Milan. At Starbucks Reserve® Roastery Milano, the brand presented its Spring/Summer 2027 collection alongside its tailoring archive and pieces created in collaboration with Starbucks. The runway show was followed by a presentation.

For the latest collection, Ju Han Kim drew inspiration from the changing rhythms of contemporary life, as the boundaries between urban living and the natural world, everyday routine and life in motion continue to blur. Functional and adaptable elements drawn from outdoor wear introduce a new sense of ease, while the collection remains firmly rooted in DAILY MIRROR’s signature tailoring. The runway featured a strong selection of tailoring-led looks, highlighting the brand’s precise construction, refined silhouettes and signature details. Through minimal forms, nuanced layering and a balance of structure and flexibility, the collection expands DAILY MIRROR’s design language for the varied ways we live and move today.

“Milano has long been at the forefront of global fashion and represents a stage on which I have always wanted to challenge myself,” said Ju Han Kim, designer of DAILY MIRROR. “Presenting the collection at Starbucks Reserve® Roastery Milano is a meaningful opportunity to share the brand’s philosophy and evolving design language with an international audience. This collection is not simply about combining tailoring and outdoor wear. It reflects my ongoing consideration of how clothing can accompany people through changing environments, roles and moments in their lives, while allowing them to remain true to their own identity.”

“We are proud to continue our collaboration with Camera Nazionale della Moda Italiana and to support the next generation of creative talent,” said Louise Mills, Vice President, Starbucks Reserve® Roasteries. “Fashion is one of the most powerful forms of contemporary cultural expression. Through this partnership, we aim to create opportunities for designers while opening Fashion Week to new audiences in a space that welcomes thousands of visitors every day.”

The runway took place at Starbucks Reserve® Roastery Milano, Piazza Cordusio 3, on the 24th of September 2026 at 1.15pm, as part of the event section of the official calendar of Milano Fashion Week® Women’s Collection Spring/Summer 2027.

The event also offered guests an exclusive preview of Starbucks™ Aerocano™, a new beverage innovation launching across EMEA on 1st October 2026. Guests at the Starbucks Reserve® Roastery Milano had the opportunity to be among the first to taste the beverage ahead of its regional rollout.