Maison Margiela & Gentle Monster fourth collaboration, released October 29, 2026.
Maison Margiela and Gentle Monster unveil their fourth collaborative collection on October 29, 2026. Centered on “Deconstruction,” the collection proposes a selection of sunglasses and eyewear, elevating familiar shapes while distorting others.
The Gentle Monster full collection comprises 43 sunglasses and 25 optical frames, for a total of 68 SKUs. A series of deconstructed styles, in which elements appear crushed and modified, articulate the creative language of the collaboration. Oversized eyewear with exaggerated volume conceal the face from others while augmenting the wearer’s field of vision. Narrow, upswept frames appear in leather wrapped tightly as in Second Skin. Across the collection, the Maison Margiela signature appears at the temples: the four white stitches. On slim styles, a new branding appears, with the stitches woven as if floating over the frames’ edges.
Directed by Alex Prager, the campaign’s short film turns its lens on the uncanny yet extraordinary moments in everyday life. A protagonist has just 10 minutes to meet someone. We follow her through an ever-shifting world, where the eyewear’s silhouettes appear through series of distinct characters she encounters as she rushes frenetically across the city.
To mark the fourth collaboration, special pop-up spaces open in eight cities around the world. Extending the collection’s core concept into spatial experience, each space showcases an unfinished aesthetic through unstable, irregular forms.
In Seoul, an exclusive performance event is held to celebrate the launch. Choreographer and creative director Damien Jalet and artist Ian McMahon, translate deconstruction into movement. Body, space, object, and light collide and reshape one another, taking apart existing structures and relationships to rebuild them in new forms.
POP UP SPACES :
Haus Nowhere Seoul, 433, Ttukseom-ro, Seongdong-gu, Seoul, Korea. Opening: 2026.10.29
Tokyo Aoyama FS, 5-chōme-3-2 Minamiaoyama, Minato City, Tokyo, Japan 107-0062. Opening: 2026.10.29
Haus Nowhere Shanghai, 798-812, Mid-HuaiHai Rd.,Huangpu District, Shanghai, China. Opening: 2026.10.29
Beijing Taikoo Li FS, L1 UNIT S10-15 & L2 UNIT S10-23 & L3 UNIT 10-32, BUILDING 10, NO. 19 SANLITUN ROAD,nCHAOYANG DISTRICT, BEIJING, CHINA. Opening: 2026.10.29
Bangkok ICON SIAM, HAUS NOWHERE BANGKOK, 299 CHAROEN NAKORN ROAD, KHLONG TON SAI, KHLONG SAN, BANGKOK 10600, Thailand. Opening: 2026.10.29
Kuala Lumpur TRX, LOT G.12A.0 & GS.09.0, GROUND LEVEL, THE EXCHANGE TRX, Malaysia. Opening: 2026.10.29
Melbourne Chad Stone (Mall), Gentle Monster Chadstone Shopping Centre. Opening: 2026.10.29
Paris Marais FS, 132 rue Vielle du Temple, Paris, France. Opening: 2026.10.29
About Gentle Monster, Gentle Monster is a global fashion eyewear brand that sets eyewear trends worldwide through its unpredictable and innovative advancements. With each annual collection, Gentle Monster unveils distinctive and creative products, delivering brand value through diverse initiatives, including unique spaces and campaigns that embody experimental and sophisticated aesthetics.
About Maison Margiela, Maison Margiela is an unconventional luxury couture house founded in Paris in 1988 that re-examines definitions of beauty and approaches to garment-making. Treating the silhouette as a field of study, the House questions conventions. An emphasis on construction and technique shapes its distinctive approach and underscores its philosophy. Deeply connected to its history and original philosophy, the House continues to explore new ways of questioning traditional modes of creativity.
All images Maison Margiela & Gentle Monster fourth collaboration by the brand.