MIMIR Story Of The Brand’s Origin MIMIR takes its name from the keeper of wisdom in Norse mythology, the guardian of the well of wisdom, where knowledge is earned, not given. The logo abstracts the base of the Vegvísir (the wayfinder stave). In certain renditions, its lower marker sits like a threshold along the “ground…
Tag: Milan
Raxxy Is Suddenly Everywhere
Raxxy Is Suddenly Everywhere, Why? From Milan to Cortina, RAXXY the breakout outerwear label is riding the Olympic moment. Since March, something curious has been happening in luxury outerwear. Without noise, without celebrity overexposure, a young brand has moved fast, decisively, and almost everywhere that matters. Raxxy is no longer an insider’s name. In less…
FILA Fall/Winter 2026 at Milan Fashion
FILA Fall/Winter 2026 / FW26 at Milan Fashion FILA continues its growth strategy with the Fall/Winter 2026 collection. APPAREL, FILA continues its growth with the launch of the FW26 / Fall/Winter 2026 collection, strengthening the brand’s position at the forefront of contemporary sports style. This season introduces a bolder and more intentional design language that…
Max Mara Pre-Fall 2026 at Milan Fashion
Max Mara Pre-Fall 2026 / PF26 at Milan Fashion Max Mara PF26 / Pre-Fall 2026 collection, led by creative director Ian Griffiths, channels refined modernism with an emphasis on simplicity, versatility, and timeless elegance—eschewing superfluous embellishment in favor of pared-down silhouettes that feel both effortless and inherently wearable. Drawing inspiration from modernist figures such as…
Ferragamo Pre-Fall 2026 at Milan Fashion
Ferragamo Pre-Fall 2026 / PF26 at Milan Fashion For Ferragamo’s Pre-Fall 2026 collection, Maximilian Davis evolves his exploration of 1920s Hollywood – a chapter formative to the house’s history – through a new perspective. The everyday elegance of the Italian wardrobe, its resonance with a Caribbean sensibility, and the enduring glamour of the Golden Age…
Gucci Pre-Fall 2026 at Milan Fashion
Gucci Pre-Fall 2026 / PF26 at Milan Fashion Gucci’s recent screening of its Spring 2026 short film The Tiger in Milan marked another step in the brand’s evolving narrative under Demna’s creative leadership. While he teased “a new minimalism” for his official runway debut scheduled for February during Milan Fashion Week the unveiling of the…
Etro Pre-Fall 2026 at Milan Fashion
Etro Pre-Fall 2026 / PF26 at Milan Fashion The Etro Pre-Fall 2026 collection stands as a testament to the house’s unwavering commitment to its textile-rooted heritage, while charting fresh creative territory. Designer Marco De Vincenzo approaches Etro’s iconic codes not as static emblems but as living elements capable of reinvention. His method draws directly from…
Diesel Pre-Fall 2026 at Milan Fashion
Diesel Pre-Fall 2026 / PS26 at Milan Fashion Diesel unveiled its Pre-Fall 2026 collection in Milan with a bold, high-octane presentation that reaffirmed the brand’s fearless spirit. Creative Director Glenn Martens once again blended industrial influences with youthful energy, delivering a lineup that felt both rebellious and remarkably refined. Set against a raw, flat-wall backdrop,…
Roberto Cavalli Pre-Fall 2026 at Milan Fashion
Roberto Cavalli Pre-Fall 2026 / PF26 at Milan Fashion Roberto Cavalli Pre-Fall 2026 collection arrives with a bold sense of momentum, capturing the house’s instinctive love for drama while grounding it in a modern, cosmopolitan mood. The palette draws from earthy desert tones—sand, ember, tobacco—before erupting into saturated moments of crimson, indigo, and gold. This…
Afraa Presents Capsule collection Desert Rose at Milan Fashion
Afraa Presents Capsule collection Desert Rose for SS26 / Spring/Summer 2026 at Milan Fashion. Afraa Al-Noaimi presented her capsule collection “Desert Rose” yesterday in Milan during MMD Success at Palazzo Visconti for Afraa Al-Noaimi’s capsule, under the patronage of the Lombardy Region and with the presence of international institutions. Milan, September 24, 2025 – Great…
KB HONG debuts in Europe: first pop-up in Milan at 10 Corso Como
KB HONG debuts in Europe: first pop-up in Milan at 10 Corso Como The premium brand from the K-Boxing group launches a new retail strategy with its FW25/26 menswear collection “L’Origine”, blending Eastern heritage with contemporary tailoring. Milan, October 2025 – KB HONG, the premium brand from the K-Boxing group, is entering a new phase…
Massimo Osti Studio Continuative Collection Just Released
Massimo Osti Studio Continuative Collection Just Released. Minimalist design and everyday functionality: Massimo Osti Studio presents the Continuative Garments collection. Massimo Osti Studio, the sportswear brand rooted in the cultural and design legacy of the visionary Italian designer, presents the new Continuative Garments collection, alongside the brand’s seasonal Chapters. The selection ranges from bomber jackets…
Borsalino Fall/Winter 2025 Campaign Just Released
Borsalino Fall/Winter 2025 – 2026 / FW25 Campaign Just Released Continuing the ideal of stylistic research and freshness, Borsalino presents its new campaign dedicated to the Fall/Winter 2025 – 2026 / FW25 collection. Borsalino FW25 / Fall/Winter 2025 – 2026 Campaign through the lens of photographer Pablo di Prima and the art direction of Agata…
KASAI Fall/Winter 2025 – 2026 at Milan Fashion
KASAI Fall/Winter 2025 – 2026 / FW25 at Milan Fashion Kasai Fall Winter 2025 – 2026 collection explores the reality of being a woman in a society that imposes rules on how to dress, behave and exist in the world. We are expected to wear clothes to be taken seriously, to conform in spaces still…
Vivetta Resort 2026 at Milan Fashion
Vivetta Resort 2026 / Pre-Spring 2026 / PS26 at Milan Fashion A course charted between elegance and dreamlike fantasy, towards a new horizon. Vivetta Pre-Spring 2026 / Resort 2026 collection emerges from the waters of a tale shaped by the sea, born of salt and wind. At the helm, a woman captain commands the deck…